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Life, 1925-07-16 · page 31 of 40

Life — July 16, 1925 — page 31: what you’re looking at

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Life — July 16, 1925 — page 31: Life, 1925-07-16

What you’re looking at

This short satirical piece mocks how newspapers obtain their news. The joke exposes a fundamental hypocrisy: a managing editor assigns coverage of major events—a Senate hearing on Prohibition, tariff debates, agricultural policy—but each story comes directly from interested parties' PR departments rather than independent reporting. The punchline reveals the editor's only skepticism: he won't trust actors' union spokespeople to report honestly about themselves, yet he happily accepts stories from the Anti-Saloon League, wool manufacturers, and agricultural lobbies without question. The satire highlights how institutional "publicity men" effectively control news coverage by feeding pre-written stories to newspapers, making journalism a vehicle for propaganda rather than investigation. This reflects 1920s anxieties about corporate influence on press independence—a concern that remains relevant today.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Don Q. A sequel to “The Mark of Zorro,” im which Douglas Fairbanks returns to his earliest and most popu- lar_ form. The Manicure Girl. Bebe Daniels is pretty good, but the picture is noth- An interesting attempt to New England grimness on eS nm, with a great performance by Mary Alden, The White Monkey. The vote is ‘No! I'll Show You the Town. Regi- nald Denny in various farcical manceu- vres, some of which are really funny. Are Parents People? A thin story, beautifully played. The Desert Flower. Colleen Moore does the cutest things. Paths to Paradise. A tremendous burst of speed by the highly comical Raymond Griffith. The Crackerjack, A collection of bad gags, perpetrated by Johnny Hines. Old Home Week. Thomas Mcigh- an as the village ne’er-do-well who saves the folks from ruin. Old—but good. The Little French Girl. An un- popular film version of a popular novel. The Sporting Venus. Marshall Neilan and his talented troupe in a display of nothing much in particular. Grass. Over the hill with a Per. sian tribe—and well worth the price, whatever it may be. Beggar on Horseback. The weird m of a genius who tries to sell his soul—produced with great imagination by James Cruze and doomed to utter failure in_the box-office. Soul Fire. Richard doesn’t try for any which is just as well. Zander the Great. upholds the Eigh the Mexican borde: Introduce Me. Douglas MacLean. Mme. Sans-Géne. This Gloria Swanson production is packing them in —but once was enough for me. R. E. S. Barthelmess laughs in this, Marion Davies nth Amendment on A fast farce, with Unpolluted Sources Tue Managing Editor of the New York Star-Planet-Universe-Item and Atom was in conference with a sub- ordinate executive. “Who's covering the Senate Volstead Act hearing for us?” he inquired. “I'm getting eight hundred words from the Anti-Saloon League Publicity Bureau,” responded the City Editor. “And the mass meeting to demand a higher tariff on woolen goods?” “Joe Fish; he’s the chairman of the Public Relations Committee of the Woolen Mills Operators’ Association.” The Managing Editor consulted the schedule lying on his desk. “I see we're taking five hundred words on the Farmers’ Co-operative Marketing Movement; who's cover- ing?” he asked. “Produce and Commission Mer- chants’ Board of Trade publicity man.” Washington The Capitol at Washington is anotableexample of the beauty of floodlighting. And now the Washington Commission of It is easy to show pictures of the G-E street lighting equip- ment that will make Washington as beautiful by night as by day. But there is something such pic- tures cannot show— the service of an institution which has won leadership in the street lighting art. This experience is available to any city, large or small, Fine Arts has concluded one of the most thorough studies of street lighting ever made. The plan for lighting Wash- ington which the Commission has adopted was prepared by illuminating engineers of the General Electric Company. GENERAL ELECTRIC “Good enough. Now this annual Actors’ Equity meeting ?” “Gus Thomas has promised to shoot us about a column on that.” “One thing more,” said the Managing ‘this Publicity Advisers’ Con- vention.” “I sent one of our staff men out on that,” the City Editor replied. “I couldn't trust those press agents to give us the truth about themselves.” “No; I suppose not,” the Managing Editor agreed, thoughtfully. J. K. M. The Louvain Library Fund Lire continues its for the Louvain Fund, that a's promise to the Belgian people be kept and the Library restored as visible evidence of our nation’s willingness to help a neighbor in distress, and permanent memorial, that American boys who died in the Great War may “be had in re- membrance” by generations yet to come. Lire has collected $864 and hopes for at least $1,000. Won't you help? Acknowledgment is made in about a month later. appeal Ameri Lire comicbooks.com