Life, 1925-07-16 · page 29 of 40
Life — July 16, 1925 — page 29: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a cartoon or satire. The page promotes the No. 14 Pocket Kodak, Series II camera from Eastman Kodak Company. The image shows two people using the camera indoors by a window—a typical domestic scene meant to demonstrate the camera's ease of use. The advertisement emphasizes technical features: the Anastigmat lens, Diomatic shutter with precise speeds (1/10, 1/25, 1/50, 1/100), automatic exposure adjustment via a sliding scale, and "autographic" capability (allowing notes written on film). The slogan "If it isn't an Eastman, it isn't a Kodak" asserts brand dominance—essentially claiming Eastman owns the market category. At $26 (substantial money in this era), it was positioned as a premium "sharp-shooter" for consumers wanting quality snapshots and enlargements. There is no satire or political content; this is straightforward early-20th-century camera marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This picture, 24x44 inches, made with the JA Pocket Kodak, Series II, Sharp pictures are easy with this sharp-shoot- ing camera Peeve She No. 14 Pocket K dak, Series IT With Diomatic Shutter and Kodak Anastigmat Lens f.7.7 OOD, sharp pictures—that’s the kind you want and that’s the kind you get with this 14 Pocket Kodak, Series II. The Kodak Anastigmat lens 7.7 gives you keen detail in the negative, which means snappy prints and enlargements—the kind you like to look at. The No. 14 Pocket Kodak, Series II, is a sharp-shooter. You want your pictures properly exposed, too, and this camera makes that easy. Right below the lens is a sliding scale that picks out the stop or speed that fitsthe light. The dial tells the exposure to give. Furthermore, the four snap-shot speeds on the Diomatic shutter are accurately timed. They are marked 1/1o, 1/25, 1/50 and 1/100—and that’s what they are. Camera—pocket size. Autographic, of course—but only Eastman cameras can be. Price — $26 at your dealer’s If it isn’t an Eastman, it isn’t a Kodak Eastman Kodak Company, Rochester, N.Y ., 1% xasatciy comicbooks.com