Life, 1925-07-09 · page 33 of 42
Life — July 9, 1925 — page 33: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a full-page advertisement for Coty talcum powder from an early 20th-century *Life* magazine. The ad features a perfume bottle with an ornate stopper and promotes talcum powder as a beauty product for women's skin. The copy emphasizes that while makeup ("painting the lily") has limited value, powdering the body with Coty talcum provides superior "loveliness of tone and texture" and soothes "sensitive, sun-exposed skins." The ad lists multiple fragrance options (L'Origan, Chypre, Emeraude, etc.) and includes a "Personal Service Bureau" offering guidance on selecting appropriate scents. The address is given as 714 Fifth Avenue, New York. This represents typical early 20th-century beauty marketing targeting women concerned with refinement, delicacy, and sophisticated fragrance selection.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(he supreme toilette powder of bngerng perfane LE TALC COTY hinting the lily may add noth- ing to its beauty, but poudering the flesh, the body, with COTY Talcum gives it a greater loveliness of tone and texture, the charm of vance and cool daintiness. fhe misthhe softness of COTY Talcum tS 27 tnitely soothing to sensitive, sun-exposed skins ———— L'ORIGAN — PARIS — CHYPRE — L OR EMERAUDE — AMBRE ANTIQUE — STYX JASMIN — ROSE JACQUEMINOT Address “Dept. L. 7” PERSONAL SERVICE! BUREAU expressive poffeme odeur to intensify indwidwallyy COT Yn 714 CJifth Flversue , New Yorks comicbooks.com