Life, 1925-07-02 · page 42 of 47
Life — July 2, 1925 — page 42: what you’re looking at
What you’re looking at
This page contains a **cigarette advertisement** disguised as editorial content. The main cartoon shows a man rejecting expensive cigars ("Dunhills") in favor of Dunhill cigarettes at 25 cents per pack, with the tagline "Why not Smoke the Finest?"—a pitch that cheaper cigarettes offer equivalent quality to luxury alternatives. The satire appears to target the absurdity of marketing claims: the ad conflates "finest" quality with low price, inverting typical luxury-good logic. The cartoon's conversational tone between "George" and another figure makes the sales pitch seem like peer recommendation rather than advertising. The page also includes "Mrs. Pep's Diary," a humor column about domestic life; various travel cruises; and patent medicine ads (Travel Comfort for seasickness, Mothers' Remedy). These reflect 1920s-era magazine conventions mixing editorial, humor, and commercial content without clear separation—a practice modern readers would recognize as problematic blurring of advertising and journalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“No, George—I'd prefer Dunhills. I’m smoking ‘the finest’ now—and they’re only a Quarter for |_Why not Smoke the Finest?” Mrs. Pep’s Diary (Continued from page 17) photographers and domestic magaz finding it all very gay and beautiful, *And we did quaff from some ancient goblets come from Venice, which C. pronounced unbreakable, so all amused themselves by dropping the fragile things upon the flagging until my hus- band, poor wretch, shattered one. St Sun Wind ‘Busi » Cinders and after Golf, Motoring ocany Outdoor Sport Stops and prevents the nausea of Sea, Train and Car Sickness. You can travel anywhere in any con- veyance in comfort through its use. 8 $1.50 at Drug Stores BF adinedt on receipe ed Price “Tne Mothersill Remedy Co., New York Proving the exception, he quoth, look- ing sheepish. Yes, and breaking the dozen, responded some one who should not have been invited. Ju The telephone — a-ringing early, and it was Marge 26th —Roothhy, murmuring inco- herently that, albeit she had not yet put it in her will, 1 was to have her pearls should aught befall her, so | did demand that she come to me straighty which she did, wailing that she had allowed Grace Ives to cut her hair yesterday after Grace had put down a cocktail or two, and as a result could now think of nought but the chloral bottle. With some justifi- cation, too, for her hair looked as if it had been bitten off, but I did cheer her as best I could, saying that she needed but a barber to shear the ama- teurish edge, forasmuch as the removal of so much hair did give her a smarter head line, and may God forgive me for the lie!...This night there was a great wind, blowing our possessions, and one door did bang with such violence that Sam, who could sleep through an earthquake, did leap from his bed and shout, My God! I thought somebody had shot me and put me out of my misery ! Baird Leonard. “With This Ring’’ A pivorce ring, consisting of a Cupid’s arrow broken in half, has just been devised by P. jewelers. It is suggested that a ceremony should be associated with the putting on of the ring. If the idea prevails, it is to be sup- pesed that the bride would wear lemon blossoms instead of the orange kind, in order to show her proper classification. The groom would be accompanied by his tvorst man, instead of a best man, and the wedding march would be played backwards, The father or other male guardian of the fair candidate for divorce honors would take her back as he had formerly given her away. The ceremony should be performed by a prison warden who would unlock the matrimonial bolts and deliver individual blessings as the two happy people prepared, to take roads going in opposite directions. Ii the divorce ring idea spreads, however, we're afraid that some of our movie stars will be hard pressed for finger-room. E. J.B. CLARK’S 6th CRUISE AROUND THE WORLD 128 DAYS, $1250 to $3000 Including Hotels, Drives, Guides, Fees, etc. From N, Y. Jan. 20, by specially chartered Cunard new ss ‘‘Laconia,”’ 20,000 tons. Featuring 25 days Japan and China including Peking; option 18 days in India; Cairo, Jerusalem, Athens, etc., with Europe stop over. CLARK’S 22nd CRUISE, Jan. 30 tne MEDITERRANEAN B specially chartered new ss ‘ansylvania,’’ 17,000 tons. Featur- ing 15 age in Egypt and Palestine ; Lisbon, Tunis, Spain, etc, 62 days’ cruise, 3600 to $1700 including Hotels, Drives, Guides, Fees, ete. SOUTH AMERIC Feb. 4 by specially chartered new Cunarder *‘Caledonia,’’17,000tons, 50 days, $550 to $1250; featuring Buenos Aires, Santos, Rio deJaneiro, Amazon River, Barbados, Havanaand Nassau. CLARK'S 2nd CRUISE, 1926 NORWAY and WESTERN MEDITERRANEAN ‘WITH RIO New ss ‘‘Lancastria’’ leaves June 30 repeatin; ng this summer's successful cruise; 63 days. $550 to $1300. Originator of Round the World Cruises. Longest experienced cruise management. Established 30 years. FRANKC.CLARK,Times Bidg., NewYork PLEASE DON'T THROW AWAY THE BROKEN PIECES, PUT THEM TO-GETHER WITH MAJORS CEMENT trie - a= bese, meerschaum; tip- pling DIMiard ences. Tuber and Leather Cements ALL THRE E KINDS, 20c per comicbooks.com