Life, 1925-07-02 · page 41 of 47
Life — July 2, 1925 — page 41: what you’re looking at
What you’re looking at
This page primarily documents **Life's Fresh Air Fund**, a charitable program providing urban children with rural respite. The main content is a fundraising appeal listing donors and their contributions. The **central image** advertises Fatima Turkish Cigarettes with the tagline "What a whale of a difference just a few cents make"—a commercial pitch suggesting small monetary amounts yield significant results, which ironically mirrors the Fresh Air Fund's messaging about modest donations helping underprivileged children. The surrounding **advertisements** (Oriental Cream, Horlick's Malted Milk, Mentholatum) are typical period products. The "Youthful Freshness" cream ad uses similar language about minor expenditures producing major beauty benefits. **Context for modern readers**: This reflects early 20th-century Progressive Era charity work targeting poor urban youth, offering them outdoor experiences. The juxtaposition of cigarette advertising alongside children's welfare appeals reflects different advertising standards of that era—tobacco ads appeared freely in family magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Going Into Action! (Continued from page 20) by one of the Farms’ friends, A candy manufacturer has engaged to provide some cestasy in the guise of chocolates and lollipops. But a single “batch of Fresh Airs” could clean these up with a whoop of joy. A famous tool manu- jacturer contributes tools for handi- work—a heaven-sent gift because in the course of nature rainy days come Farms. And they are sunply il! Rainy-day playrooms have been arranged. But if you can picture four handred small and desperate villains marooned in these desert islands during a wet spell you will, we feel sure send nely succor in the way of books, agazines, puzzles, games, toys, balls, paints and what not. Sometimes what tis the best idea of all. In fact—what have you? We want, and you at, these little city sparrows to spread their weak zs and learn to chirp. From chirping to singing; from sing- ing to laughter and happiness: from happiness to life! It’s the first chirp that counts. Please send your contributions for hirps—or any other part of the pro- vram that you prefer. Lire’s Fresh Air Fund Previously acknowledged...... . $4,195.17 Miss Elizabeth) White, Atlante Ned. $0.00 ds Mrs. 7 10.00 25.00 26 © What a whale of a difference just a few cents make Freshness Brings the viva- cous glow of youth to your skin. That elusive Sy charm which makes the passing years deal lightly with your appearance. Madetn Whle- Flak -Rach = 6 } 3 $10.00 ) Mary A. Thayer, Enfield, Conn $5.00 Gourauo’s : nberg, New 1000 | Wills Mi, Thayer arti, Con, "8.00 ORI : J 10.00 | cNoE 4.00 . 1,00 L Dodge, Wore: f . 11,00 10. for Tal Size 5.00 1» Bos . 100,00 Ferd. T. Hopkins & Son, New York City Mass. ee ee esc cec ete es eee $.00 N : 10.00 Bessie and Donaid Zarber, “Mont- F, W. Barker, ‘Syracuse, N.Y 30,00 clair, N. J... : ‘ 10.00 | Airs. “Isaac W. Jeanes, Chestnu Mrs. fA. Swan, Newport, Ro 7 , F Be : 28.00 ($100 to ‘buy “shoes, $100 for . Headington, Philadelphia’ 100 clothes and $50 for general use) 250.00 | Geo. K. Crozer, Jr., Wynnewoo Mra A. T. Wall, Jr, Providence, Pa dedes 5.00 10.00 | FE. M Ni * 15.00 John R. Parker, Roanoke, Va. 15.00 ne W.. Li 1000 Won. er. Pittsburgh 1.00 . Woodman, Brook! ‘S 5.00 Magee, Staten Islan Anonymous, adelphia < 1.00 N.Y 10.00] GS. BP : 15.00 Nursing Mothers, etc. Mew Ri e Mrs, 1. GF ger, D Fork 10.00 Avoid Imitations char : - rota Et Seecaciny. : 100.00 5.00 DC... 5.00 F, H, Williams, Binghamte $. and 7, : : 19.00] 'N, : $.00 A EE } 5.00 pe sens ry x 083.81 10.00 are quickly relieved by massaging rae 's Farsn Arn Foxp has been in ofera- 20.00 or the past thirty-eight years, In th 4 ohn H. S $.00 it has expended $294,468.13 and h Mrs. John Markle. N . 15:00 4 in the country to 47, entholalumt| *:'""="; oa “For F. . i are acknowledged Write for free sample Mass. ....... ; 1.64 | Live about three weeks after the e Wichita,Kans, Anonymous, Concord, N. H,, $.00 | should be mode payable to Live's Fee: ~ Mr. and Mrs, Chas. C. T, Air Fup, and sent to $98 Madison Avenue, Bridgeport, Conn . 100.00 | New York comicbooks.com