Life, 1925-06-18 · page 42 of 43
Life — June 18, 1925 — page 42: what you’re looking at
What you’re looking at
This page is not satire or political commentary. It's a **full-page advertisement for Crane plumbing fixtures**, published in *Life* magazine. The image shows a modern bathroom showroom featuring Crane's products: the Elegia lavatory, Linova bathtub, and tiled shower with glass doors. The text emphasizes that bathrooms have become important spaces of "beauty and distinction" in modern homes, and that Crane products—while elegant and well-designed—are "easily within reach of all" price-wise. The ad positions quality plumbing as aspirational yet accessible to middle-class homeowners. There are no figures, caricatures, or political references to decode. This reflects early 20th-century consumer culture, where *Life* (originally a humor magazine) carried substantial advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ser Ar CRANE BEAUTY IN THE OPEN, CRANE QUALITY_IN ALE HID ¢ EN FITTINGS © Growing appreciation of the refinements of comfort gives the bathroom a new im- portance in the modern home. Architects devise settings of beauty and distinction, adding rich color to cool cleanlin Designers, potters and metal workers create fixtures worthy of such settings. In the spacious Crane bathroom pic- tured above, soft green tiles and sec- tional mirrors line the walls. ‘The in- closed Crane shower is also tiled, with a door of plate glass framed in nickel. The Elegia lavatory is of unusual design invitreous china of thesame cream-white as the Linova bath of solid porcelain. Crane plumbing and heating materials are sold by contractors everywhere, in a broad variety of styles and sizes at prices easily within reach of all. Write for “The New Artof Fine Bathrooms.” CRANE Adres all inquiries to Crane Co.y Chicago GENERAL OFFICES: CRANE BUILDING, 836 S. MICHIGAN AVENUE, CHICAGO Branches and Sales Offices in One Hundred and Ferty-cight Cities National Ex Reems: Chicage, New Yerk, Atlantic City, San Francisco and Montreal Werks: Chicago, Bridgeport, Birmingham, Chattaneega, Trenton and Montreal CRANE EXPORT CORPORATION CRANE LIMITED: CRANE kK, SAN FRANCISCO, SHANGHAT 386 BEAVER HALL SQUARE, MONTREAL ETT, Lro., LONDON TES, BRUSSELS priced for modest heme luxurious hewses, apartments comicbooks.com