Life, 1925-06-18 · page 41 of 43
Life — June 18, 1925 — page 41: what you’re looking at
What you’re looking at
This is a **vintage advertisement** for Ipswich De-Luxe Hosiery, not a political cartoon. The illustration depicts a stylized witch riding a broomstick—a playful visual pun on the company's brand mascot, "the Ipswich witch." The "witch-mark" referenced is the company's **trade-mark/logo**, which appears as a circular seal in the ad. The copy urges consumers to look for this identifying mark when purchasing hosiery, emphasizing that quality (texture, color, durability) matters more than price. The witch imagery was a whimsical marketing device common in early-to-mid 20th-century advertising—not a reference to actual witchcraft or contemporary witch hunts. The brand used the witch character to create memorable, distinctive branding. Modern readers might initially interpret "witch-mark" literally, missing that it simply means the company's identifying label or trademark.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Look for the 71 witch-mark first N buying hosiery there are so many more important things to be considered than the figures on the price tag. Texture and fashioning, color and fabric, wash- and wear- abiliry—your ultimate satisfaction depends far more on these than on the cost. If you first make sure of the trade-mark of the Ipswich witch you will find these qualities combined in as many different styles of Ipswich hosiery as there are occasions requiring them. And, when all the pairs you need are added up, you will be surprised by the modest coral on your sales slip. ’ ’ ' ' Ipswich Hosiery is obtainable in circular-knit and full-fashioned styles for men, women and children. The newest fancy patterns in men’s socks are distinctively smart and good-looking. IPSWICH 2-4HOSIERY © IPSWICH MILLS ’ IPSWICH, MASS. Lawrence & Co., Sole Selling Agents comicbooks.com