Life — June 11, 1925 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Ir we do not think of Americans as one race, we generally think of them as having one language. And yet in actual iact this is so far from true as to be astonishing. Every individual carries about with him a vocabulary peculiar to himself. The words of this vocabulary become nvested with a kind of nimbus or phere of his own, He shades the meanings of his words into the colors of the group of people with whom he associates. Thus America— perhaps more than any other suppos- uly homogeneous country—consists of groups of people, each group having its own peculiar language, which is al- most totally outside the limits of com- rotor rr..,.| heir First Investment— 2 ee 15 Minutes a Day attend cither a meeting for the advance- ment of science or a meeting for the advancement of prizefighting. He ‘will Waar SHOULD a family’s 418 great masterpieces that contain discover that he is in a totally different | Very first investment be? what he termed “the essentials of a world. In the one case he will dis- Bonds? A home? Insurance? liberal education.” course in terms of biology; in the |There is one thing even more These he combined in fifty volumes . in terms of the referee. vital than these. Their future and arranged with notes and reading But there tw much ° A : courses so that they can be th hly t there are two groups mu success is going to depend prin- 'y be thoroughly broader than the minor groups that in- ipall hi mastered, even though you read them habit particular regions either of land |CIpally upon Ais and her mental only fifteen minutes a day. or of mind. These groups may be | growth. Fifteen minutes a day with the classified as those who write and those Will their social acquaintances — world’s Greatest travelers, scientists, who read, find her interesting, or mentally poets, essayists, biographers and _his- Now, th le wh rite, b 7 * bs i ? ‘we the“ Peop’e who writes °Y = \commonplace? Will men in busi- torians. Fifteen minutes of the sort of perfectly unconscious process, gradually take on a vocabulary of their own; |Ress be impressed with his range reading that made Lincoln a well-read | hecause they associate altogether {of information, his capacity to man, though his formal education never with other people who either write or |think straight and talk well? went beyond the common schools— think they can, these writers are utterly More than 250,000 families have surely this is the most valuable invest- © to perceive that what they write | found the answer to these ques- ment that any household can make. is Greck to the majority of those who don Hee! : tions with the help of Dr. Charles Especially when the money cost is only a few cents a week. That paragraph is a perfect example. |W. Eliot, for forty years President Decide today that no matter how Tt would be quite mis-understandable | of Harvard. little time you have for reading you are find lightweight champion. These families are spending 15 min- going to make every minute count. Let sat is needed, therefore, is some- | utes a day with the most famous library Ty, Eliot guide you in this i body—a national interpreter—to trans- | in the world— Fochegh giide: you in) thisamportant late the: laviguage’of ‘those’ who’ write department of your life as you would into the language of those who read. Dr. Eliot’s Five-Foot let a physician guide you in matters of T. LM. Shelf of Books health, or a banker in the care of your savings. His guidance is free; it is con- You know something about this great tained in the little book “Fifteen Min- library, but every American household utes a Day.”” Send for your copy now. should have a copy of the little . book which tells the whole story. Send for this free book The book is free and will be sent : that gives Dr. Eliot’s by mail; the coupon below will . P bitte it, econ fi plan of reading Out of all the great mass of ——————— books (more than four million s im P. F. Collier & Son Co. volumes) Dr. Eliot and his asso- J 250 Park Avenue, New York City ciates undertook to select the = By jes, lee, send one che Hitle guiiebock scribing Dr. Eliot's Five-Foot Shelf of Books, The Six Essentials for a Home Library . Folgroed Li ey omay pd Amer Education . The Five-Foot Shelf of Books I! monthh ti , , ican Literature . The Works of Mark Twain " it a: aaa “MY ROY, THIS TIME I’M SURE The Poy ‘Science Library THAT 1 HAVE A COROT.” a tat ey Se “You're suke? WwW Bs YOU in 3 . thine of History ala aa Pehl i ‘oung Folk’s Shelf of Books “WHy—rite SIGN ° a ished by P. F. Collier & Som Compan: Eee oot Pet) Klien ed acid “‘The publishers cannot undertake to send the book MENEGERE At Orit) s let free to chikiren. iad hee Fa rey eas SAT Bacdted in Nene Saas Waker the Host Sides Betis Coaster Oeprteht, fis: LIFE: tthe 0-8, Rowland comicbooks.com