Life, 1925-06-11 · page 2 of 36
Life — June 11, 1925 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for Cadillac automobiles. The page features a showroom scene with well-dressed customers examining a Cadillac truck, accompanied by promotional text emphasizing luxury, reliability, and the car's status as "Standard of the World." The headline "The human desire to own the best suggests the CADILLAC" frames car ownership as aspirational. The ad targets affluent consumers by emphasizing long-term satisfaction, dependability, and the prestige of ownership. This represents early automotive advertising strategy: positioning luxury vehicles as symbols of success and permanence rather than mere transportation. The clothing and styling suggest this dates to approximately the 1920s-early 1930s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Human. desire to own the best suggests as The Satisfaction + +++ ++ + of Owning The Best What deep and lasting satisfaction owner- ship of a Cadillac imparts . .. To know that you possess the motor car which is Standard of the World —that you can travel where you will and at whatever pace you desire with absolute confidence in its dependability —that you are safe- guarded at all times by its sound CADILLAC MOTOR CAR COMPANY, Mine CADILLAC construction and built-in Four-Wheel Brakes —that you can continue to drive it year after year and enjoy the same luxurious comfort and the same flawless service... Isn’t this the sum of all that men and women seek in a motor car? . .. Doesn’t it warrant Cadillac owners in saying, as they do, that once you have experienced such satisfaction you will never again be content with anything less than a Cadillac? DETROIT, MICHIGAN Division of General Motors Corporation A D STANDARD OF THE WORLD comicbooks.com