Life, 1925-06-11 · page 27 of 36
Life — June 11, 1925 — page 27: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it is a **cosmetics advertisement** for COTY Poudre Compacte (compact face powder), likely from the 1920s. The ad features product images: a decorative compact case with mirror and a spherical pendant version. The text uses romantic, poetic language (quoting about "a day in June") to market the powder as a beauty product that keeps women's faces "exquisitely powdered" and "freshly lovely at all times." The advertisement emphasizes **individuality** through multiple powder shades and perfume options, and includes a "Personal Service Bureau" at COTY's Fifth Avenue, New York location offering guidance on shade selection. There is **no political satire or social commentary** here — this is straightforward period advertising aimed at female consumers, reflecting early 20th-century beauty culture and consumerism. The genteel, flowery language was typical marketing style of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
POUDRE COMPACTE o CO TY 1,7, - 6. , ] fat is so rare as a day in June sang b some poet, — but the woman who keets her face exquisitely powdered with COTY Poudre Compacte 2s Qs Jreshly Lovely, at all times, as any day in une. Che COTY Poudre Compacte, 2 is charming bax, % obtainable in all the COTY Face Powder shades and perfume odeurs to maintain true individuality of colouring and fragrance : REFILLS FOR THE COTY COMPACTE IN THE COTY SHADES AND ODEURS ARE OBTAINABLE EVERYWHERE — IN DAINTY PACKAGES, A SOFT NEW PUFF WITH EACH. <> Address "Dept. L. 6" PERSONAL SERVICE BUREAU Far guidence tn choosing the correct Face Powder- shade and expressive perfume odeur to intensify individualty COT Moe 114 Cifth Avenue NewYork comicbooks.com