Life, 1925-05-28 · page 2 of 36
Life — May 28, 1925 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a Sheaffer pen ad from the magazine *Life*. The image shows the Jade "Lifetime" fountain pen positioned dramatically across an illustrated profile of a human head. The ornate decorative border frames the composition. The ad's text emphasizes the pen's superiority: it's made of "Radite" (a proprietary material), offers "unlimited guarantee," and promises durability for "a lifetime." Pricing is listed ($8.75 for men's models, $7.50 for women's). The headline claims the pen enjoys "public approval" and "sweeps to a mighty triumph," using promotional hyperbole typical of 1920s-30s advertising. There is **no political cartoon or satire here**—this is straightforward commercial advertising for writing instruments, leveraging aspirational messaging about quality and permanence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N high wave of public approval this pen sweeps to a mighty triumph The American people now know what a great pen ought to be. For the first time, unnumbered thou- sands of users, who have purchased the new jade Lifetime, realize what it means to own a truly com- petent fountain pen. Also, they have learned that Sheaffer's unlimited guarantee means just what it implies. Not only a more beautiful pen, but one that gives high and hard service, for a lifetime! Now made of Radite, a new and luminous material, rare blend of jewel-like beauty with tena- cious stren}th—fitting, raiment for a flawless writer. “Spot it by the dot” in its field of 3reen—white dot. Jade “Lifetime” for men, $8.75—for women, $7.50 Pencil to match, $3.75 A complete line at better stores everywhere SHEAFFER'S PENS* PENCILS*+SKRIP W.A SHEAFFER PEN COMPANY FORT MADISON, (OWA comicbooks.com