Life — May 28, 1925 — page 1: what you’re looking at

What you’re looking at

This is a Life magazine cover titled "Here's Looking At You," featuring a stark illustration of a hand holding a cocktail glass with a face reflected in it. The image uses visual metaphor to comment on drinking culture during Prohibition (1920-1933). The face gazing back from the glass likely represents the drinker confronting themselves—a commentary on alcohol consumption and self-reflection. The dramatic, somewhat unsettling style suggests social concern about drinking habits. During Prohibition, despite federal ban on alcohol sales, speakeasies and private drinking remained widespread, making this a timely satirical subject. The 15-cent price reflects 1925 economics. The image critiques drinking culture through clever visual symbolism rather than explicit political commentary.