Life, 1925-05-07 · page 34 of 44
Life — May 7, 1925 — page 34: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire. The page contains three ads (Johnston's Chocolates for Mother's Day, Edgeworth pipe tobacco) and filler content. The **"House Divided"** section depicts a common domestic gender conflict of the 1910s-20s: a father wants his son raised "tough" (boxing, football) while the mother insists on refinement (dancing, art classes). The accompanying joke from a Paris publication jokes that married couples can coexist peacefully only if they don't live together. This reflects period anxieties about masculinity and changing gender roles. The **"Inquiry"** poem is flirtatious Victorian verse, likely filler content—a man admires a woman's beauty and mysterious thoughts. The **Edgeworth tobacco ad** is a testimonial claiming one Atlanta customer has smoked the same brand for 12+ years, emphasizing product loyalty and consistency. This reflects early-20th-century advertising techniques using real customer letters as proof of quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 et CHOCOLATES —_ Fro: FOR MOTHER —on her day NE never knows how deeply mothers appreciate the thoughtfulness of their loved ones. Often a simple gift, with love, is more appreciated than something far more elaborate which is offered perfunctorily, It isn’t what you give with her, so much as how you give. So, for mother, on her day of days, send Johnston's, She will appreciate your consideration in remembering her. Johnston's Candies are worthy of the sweetest lady in all the world. You will find a special agency for Johnston's Chocolates in one of the better class stores in your neighbourhood. How many products have you stuck to for twelve years? For considerably more than 4,000 consecutive days, Mr. Fuchs, of At- lanta, has filled his pipe with the same kind of tobacco and found satisfaction therein, Before he settled on Edgeworth, in 1912, this veteran smoker had “tried ’em all.” And since then he undoubted- ly has heard the praises of other good tobaccos sung by fellow smokers, But Mr, Fuchs stays sold—stays put. Because, he says, for a cool, pleasant, long smoke there is nothing to equal it. Other smokers who seek that kind of smoke should read his letter. Larus & Bro. Co., Richmond, Va. Gentlemen: It has been my desire to write you for the past twelve years, ever since 1 have been smoking “Edgeworth.” I used every well known id until I tried Edgeworth and have stayed in the ranks of Edgeworth smokers ever since. I have during that time mustered quite a@ number of recruits into the army of real pipe joy. Edgeworth is truly the aristocrat of smoking tobacco. For a cool, pleasant long smoke, there is nothing to equal Edgeworth. Wishing you further success, I remain, Yours very truly. Eugene A. Fuchs. ROBERT A. JONNSTON COMPANY MILWAUKEE, WISCONSIN} For men like Mr, Fuchs we keep *| Edgeworth uniform year in and_ year The House Divided He Says Tt have him taught boxing by a professional, and after public school and high school he’s going to a college where they play hard football, I'm not going to have my kid grow up a sissy. She Says I'm going to put him in a dancing class to learn poise and grace. There's a lovely private school where they teach rhythm and sculpture and esthetics and all things like that where I'm going to send him. I don’t want my son to grow up a rowdy. D. B. “WE SNAILS ALWAYS GET ALONG SPLENDIDLY WITH OUR WIVES.” “wHy Not? YOU DON’T BOTH LIVE IN THE SAME House.” —lLe Journal Amusant (Paris). Ea —- = out, Inquiry Pray, what are you dreaming of, Lady Delight, Sitting alone in your swect-scented bower? On the dross of the worid? The sub- version of Right? I've been wondering here, for an hour, Around you the delicate fragrances playing Of hyacinth, violet, rose Coquette with your eyes, their softness betraying To the tilt at the tip of your nose. O Lady, what hauteur there is in the glances You deign on Humanity, cluttering by! Hellenic and cold, cloaked about with sweet fancies, A Pallas Athene, beyond mortal eye! Who knows what great thoughts, of Olympian grandeur, Are yours, as you sit there enthroned in your bower? I only know, Lady, I've tried to com- mand your Attention, to wrap up this soap, for an hour, LJLR. That’s probably why the Edge- worth Club has so many life members. Let us send you free samples of Edgeworth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wherever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to Larus & Brother Company, 16E uth 21st Street, Richmond, Va. Edgeworth is sold in various sizes to suit the needs and means of all purchasers. Both Edgeworth Plug Slice and Edge- worth Ready-Rubbed are packed in small, pocket-size packages, in hand- some humidors holding a pound, and also in several handy in-between sizes. We'll be grateful for the name and address of your tobacco dealer, too, if you care to add them. To Retail Tobacco Merchants: If our jobber cannot supply you with dgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a ont- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. comicbooks.com