Life, 1925-05-07 · page 31 of 44
Life — May 7, 1925 — page 31: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not a political cartoon. It appeared in *Life* magazine (page 29) promoting automobile bodies manufactured by Fisher. The image shows a craftsman carefully constructing or inspecting a car body, with well-dressed onlookers observing in the background. The ad argues that Fisher Bodies dominate the market not merely for aesthetic design or luxury features, but because of superior construction quality and lasting value. The ornate decorative border and formal presentation style were typical of early 20th-century automotive advertising. Fisher Body Corporation, headquartered in Detroit with plants in Cleveland, Walkerville (Ontario), and St. Louis, was a major supplier of car bodies to the automobile industry during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The great motoring public and the motor industry tecognize the dominating prestige of Fisher Bodies. Not alone because of their finer designs; nor because of their manifest comfort and luxury. But chiefly because of the-sound, superior value and the enduring service which are born of sturdy and ingenious construction. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT. ST. LOUIS comicbooks.com