Life — April 30, 1925 — page 5: what you’re looking at

What you’re looking at

# "Say It with Flowers" Advertisement Contest Results This page showcases winning entries from a Life magazine advertising contest (published March 5th) centered on the phrase "Say it with Flowers"—a popular slogan promoting flowers as gifts. The three illustrated scenes depict domestic scenarios where flowers solve social problems: a child at a window, figures in an alley, and a couple outdoors. Each winning entry offers a humorous aphorism about flowers' persuasive power in romantic or social situations. This reflects early-20th-century advertising culture, where clever taglines and consumer goods (here, flowers) were marketed as solutions to everyday life challenges. The contest itself was a marketing strategy to generate consumer engagement and brand loyalty through participatory humor and creativity.