Life, 1925-04-30 · page 5 of 42
Life — April 30, 1925 — page 5: what you’re looking at
What you’re looking at
This page showcases winning entries from a Life magazine advertising contest (published March 5th) centered on the phrase "Say it with Flowers"—a popular slogan promoting flowers as gifts. The three illustrated scenes depict domestic scenarios where flowers solve social problems: a child at a window, figures in an alley, and a couple outdoors. Each winning entry offers a humorous aphorism about flowers' persuasive power in romantic or social situations. This reflects early-20th-century advertising culture, where clever taglines and consumer goods (here, flowers) were marketed as solutions to everyday life challenges. The contest itself was a marketing strategy to generate consumer engagement and brand loyalty through participatory humor and creativity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Winning Title to this advertisement, published in Life March 5th “Though you say it at sixty, or say it at six, “Tis the way that you say it that wins you the tricks. Let ye live in the alleys, or rose-covered bowers, If you'd say it to win you must Say it with Flowers.” Margaret K. McCloskey, 436 W. 260th Street, New York City First HonoraBte MENTION “Neither height nor distance his wooing bars, for he can always Sav it with Flowers.” Mrs. Albert M. Herr, Rider & Elm Avenues, Lancaster, Pa. Seconp Honoraste MENTION “A flower a day keeps the other fellow away.” James M. Higginbotham, Box 434, Lafayette, La. Orner Honorasie Mentions 4th—Blanch Johnson *6th—Clarence Weeks Omaha, Nebr Kansas City, Mo. sth—A. H. McKinnon oth—James.G. Walker Seattle, Wash. Brookline, Mass. *6th—Robert M. Eickmeyer toth—Katherine Pollard Toledo, Ohio Houston, Texas. *6th—Mrs. Frank W. Laughton 11th—James Corbin Richmond, Va Schenectady, N. Y. rath—Harry F. Grace, Gettysburg, Pa. *Three ties for Sixth Place. it with flowers Check for $25 has been dispatched to the winner. The judges were: Henry Pean, Chairman, M. C. Wright, J. F. Ammann, S. 8. Pennock, B. W. Murphy, J. J. Hess, John Young, Joseph H. Hill, representing the Society of American Florists and Ornamental Horticulcurists. comicbooks.com