Life, 1925-04-30 · page 4 of 42
Life — April 30, 1925 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement**, not a political cartoon. It promotes a six-month Life magazine subscription (26 issues) for $2—presented as an exceptional bargain during what the ad calls "the interests of National Economy." The ad mentions upcoming serial features including "The Rover and Over Boys" by Corey Ford (illustrated by Gluyas Williams) and "Popular Science for Big and Little Folks" by Robert Benchley. These were actual popular Life contributors known for humor and light entertainment. The phrase "Obey that Impulse" at the bottom is a marketing call-to-action typical of Depression-era advertising, appealing to readers' desire for affordable entertainment and information during economically challenging times.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 6 months ~ zee a por $) Life — saggeiny ee ee ee ee ee ee ee ee ee ee ee ee ee ¢ HIS is positively the most attractive subscription offer that LIFE has ever made. Figure it out for your- self: six months—twenty-six issues—of LIFE for a paltry two dollars. In the interests of National Economy, this is a bargain that you cannot afford to miss. NOW will carry you through the sum- “The Rover and Over Boys,” by mer and guarantee your supply of Corey Ford, illustrated by Gluyas Lire and happiness while you are on ‘ Williams, and ‘‘Popular Science for your vacational travels. Big and Little Folks,” by Robert Included in these issues will be many Benchley. Both of these features big special numbers, starting with will start within two weeks. the Fresh Air, Nautical, Radio, Com- mencement and Golf Numbers. Remember the words of the prophet: A sense of humor implies the sense Aside from all its regular attractions, to subscribe for it. Fill out the / I I I I I I | ] A six-months’ subscription entered features, including a sensational serial, I I | I I I v Lire will offer a number of new corner coupon NOW! e ° ° e e e e e e e SPECIAL ¢ OFFER *, e 3s Madison Ave. e New York, N.Y. Please send me LIFE for Six Months, for which I enclose Two Dollars (Canadian, $2.40; Foreign, $2.89) Follow the dotted line to its logical conclusion and— (Caedea eH sacen) -. Oey that LZ 74) pulse comicbooks.com