Life, 1925-04-30 · page 38 of 42
Life — April 30, 1925 — page 38: what you’re looking at
What you’re looking at
This is a full-page advertisement, not a cartoon. It promotes *The Golden Book*, described as "a new kind of magazine"—a literary digest offering classic fiction, essays, poems, and humor. The pitch appeals to busy, cultured readers: those who "run" and want quality without effort, or those relaxing who want "somebody worthwhile." The magazine promises "masterpieces you always meant to read." The right column lists prestigious authors—Dumas, Doyle, Twain, Hardy, Wilde, Dickens, Tolstoy, etc.—establishing credibility. At 25 cents per issue or $3 annually, it positioned itself as an accessible gateway to canonical literature for middle-class Americans. This reflects early-20th-century optimism about democratizing high culture through affordable magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A New Kind of Magazine! The A Golden Treasury of Entertainment HIS new magazine, of a new kind, has been an in- stant success. Editors, professional men, women, business men, writers, college presidents, advertisers, readers everywhere—hundreds have written their admi- ration. There's always room for the best, if adequately pre- sented That's the idea of THe Gotpen Book, to make the best available, that “he who runs may read.” Likewise he who relaxes in an easy chair and wants to listen to somebody worthwhile. Tue Gotpen Book publishes the best fiction, true stories, plays, poems, essays, and humor of all times and countries. The masters of story telling talk to you in these pages. They offer for your entertainment their keen observation of life and human nature, their humor, their exquisite style, their enthralling invention and narrative skill. At Newsstands, 25 cents For a year’s subscription, $3.00 address the publishers REVIEW OF REVIEWS 55 FIFTH AVENUE : NEW YORK CITY Just the Masterpieces You always meant to read DUMAS JOSEPH CONRAD GABORIAU MARGARET DELAND WASHINGTON IRVING A. CONAN DOYLE THOMAS NELSON PAGE MAURUS JOKAI EDGAR ALLAN POE CABLE BALZAC DON MARQUIS BARRIE MERIMEE BOOTH TARKINGTON OWEN WISTER FRANK R. STOCKTON ROBERT BROWNING | DAUDET C. D. WARNER ANATOLE FRANCE GABRIEL D'ANNUNZIO COUNT TOLSTOY ALEXANDER 8S, PUSHKIN OLIVER WENDELL HOLMES VON HEIDENSTAM H. C. BUNNER FOGAZZARO TURGENIEFF BIERCE TROLLOPE DE ALARCON ECHEGARAY THOMAS HARDY HEINRICH HEINE MARY E. WILKINS O. HENRY MARK TWAIN | RICHARD HARDING DAVIS DEFOE DE MAUPASSANT | GALSWORTHY | STEWART EDWARD WHITE HAWTHORNE OSCAR WILDE DICKENS THOMAS JANVIER IRVIN S. COBB. MEREDITH —_ BRET HARTE ROBERT LOUIS STEVENSON HENRY VAN DYKE GEORGE ADE H. S. EDWARDS ‘USK TERMINAL PRINTING CORPORATION, BROOKLYN, NEW YoRK comicbooks.com