Life, 1925-04-30 · page 37 of 42
Life — April 30, 1925 — page 37: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. The dominant content is a large Palmolive Shaving Cream advertisement featuring a portrait illustration of a man and promotional text from "the Chief Chemist." The advertisement employs marketing claims common to early 1920s product promotion: it cites market success ("gained top place in less than 4 years"), claims scientific rigor ("130 trials or tests"), and appeals to consumer testimonials ("asking 1,000 men"). The ad emphasizes five specific benefits, with particular stress on producing "strong bubbles" to support hair for cutting. The page also includes a **"Life's Question Contest"** listing winners' names and addresses, plus brief film reviews of silent movies (featuring stars like Buster Keaton and Charles Ray). These reviews are dismissive in tone—typical of Life's satirical style—but are incidental to the page's primary commercial purpose. No political figures or social satire appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Question Contest Wintarp Haavey, West Englewood, N. Citas. J. W. Haves, Rochester, Mich. F, F. Herr, Youngstow Wittiat Hi, Hitt, Wilmington, Dei.; G. F, Ixcer- sou, Minneapolis, Minn.;’P.N. Jacon- cox, Montreal, Can.; C. L’ Kastewr, Chi- IL; R..S. Kettoce, Yonkers, N. jxvixe J. Keves, New Haven, Conn. ; Kirtamixe” L. Kixomax, New “York City; Huon W. Kite, Cambridge, Mass. ; Mrs,’ Haxay S. Ktrxcrer, Lantana, Fl: kK. S. Lvcas, Philadelphia, Pa.; ua, ' Philadelphia, ‘Pa, ;"\ ni Calif, Mercatr, Coraopolis, St. Louis, Mo.; D. A. W. New Ro- N. B_ Partor, Claremont, Fraxk Puitsroox, Soulsbyville, Wittutas J. Pitts, Saint Augus- ; W. A. Poycx, Wilkes-Barre, B. Qvartes, Boston, Mass.; Joun . Rasatussen, Atlanta, Ga.; Irwin C. arir, Yarmouth, N..S.; Citas. Sax- : tlanta, Ga.; Makcta Sancurn, El xcer J. Searcs, Duluth, nerman, Rowley, Mass. ; J. Mavesay Ssutn, Baltimore, Md,; H. \. Statuses, Waycross, Ga.; W. H. Sraver, New York City; C. A. Sterie: San Francisco, Cal.; Jepipau S. Ste reac, Toronto, Can.; A. K. Stevenso: ittsburgh, Pa.; Marcaret Sytva, Medford, Mass.; Hexry L. Twist, Los Angeles, Calif.; Frank Van Brake, Washington, D.’C.; G. E. Wextwortn, Chicago, IIl.; Grace. Waite, New York Catnoon Witsox, Greenwood, Freo Witsoy, Carleton Place, s’ Reta Witsox, ‘Chicago, Ill. Providence, Recent Developments (The regular Silent Drama department ill be found on page 26.) Smouldering Fires. Universal— Pauline Frederick at her best as a hard vasiness woman who gives up all for ove. The Way of a Girl. Metro-Gold- wyn—Decrepit hokum endowed with some inefficacious glands, Waking Up the Town. United Irtists—Jack Pickford in so much non- sense, Sackcloth and Scarlet. Paramount —"If it's ‘amount it'sethe best show n town”—but this applies to a town with only one theatre. Percy. Producers’ Distributing— Charles Ray and Charles Murray share the honors in a wild but entertaining comedy: drama. Confessions of a Queen, Metro- Good work by Lewis Stone s the pleasantly irresponsible monarch wf a toy kingdom. Déclassée, First National—Corinne Griffith and her justly famous appeal ina thin solution of Zoé Akins’ . Seven Chances. Metro-Goldz Buster Keaton in a cutaway. Sally. First National—1 what's become of Sally? The Denial. M-tro-Goldwyn — A darned good picture, if you ask me, The Goose Hangs High. Para- mount—Mild difficulties of a mild fam- ily in a_mild town, mildly directed by James Cruze. Introduce Me. Associated Exhibi- tors—Douglas MacLean is going up by leaps and bounds. .The Last Laugh. Universal — A picture of incalculable importance. The Lost World. First National— Well, it seems there were two dinosaurs, Pat and Mike... . RES. wonder The finest shaving cream you will ever know Let me send you a tube to try By the Chief Chemist GenTLeMen: In less than 4 years, Palmolive Shaving Cream has gained top place. Its success is a business sensation. Will you do us the courtesy of trying it? Men literally are flocking to it, We asked 1,000 men Our first step was to ask 1,000 men what they most desired in a Shaving Cream. All of them agreed on four things. But one requirement, and the greatest of all, is something no man mentioned. That is, strong bubbles which support the hairs for cutting. We made 130 trials or tests We made up 130 formulas which we dis carded. Then we attained, by many times over, the best Shaving Cream in existence. Today Palmolive Shaving Cream is winning men by the millions, as they try it. Don’t change from the cream you like now until you see what Palmolive Shaving Cream does. But make this test. Try ten shaves, and let the results show if we have excelled the rest. 1—Multiplies itself in lather 250 times. 2—Softens the beard in one minute. 3—Maintains its 5 creamy fullness 10 minutes on the face. 4—Strong bubbles hold the hairs erect for cutting. 5—Fine after-effects, due to palm and olive oil content. New Delights To add the final touch to shaving lurury, we bave created Palmolive After Shaving Talc—especially for Doesn't show. Leaves the shin smooth and fresh. Try the sample we are sending free with the tube of shaving ip coupon now. THE PALMOLIVE COMPANY (Del. Corp.), Chicago, Ll. PALMOLIVE 10 SHAVES FREE and a Can of Palmolive After Shaving Tale Simply insert your name and address and mail to Dept. B-983.” The Palmolive Company (Del Gorp.), 3702 Iron St., Chicago, lil Residents of Wisconsin should address The Palm- olive Company (Wis. Corp.), Milwaukee, Wis. comicbooks.com