Life, 1925-04-23 · page 4 of 37
Life — April 23, 1925 — page 4: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward **advertisement** for the Mimeograph machine, published in *Life* magazine. The ad promotes the Mimeograph as a revolutionary duplicating device for businesses and schools. The image shows the mechanical apparatus itself. The text emphasizes speed ("thousands of exact copies...in an hour") and practicality for offices and educational institutions. The only notable element is the framing device: decorative Art Nouveau-style borders with cherub figures, giving the ad an elegant, aspirational tone typical of early 20th-century advertising design. This represents how *Life* magazine — though satirical — also accepted commercial advertisements to fund publication. There is no political or social satire present on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A WHIRLER The revolving world is a dependable dupli- cator of days and nights. But when it comes to duplication of things typewritten, the re- volving Mimeograph is a whole world in itself. Speed! By a simple process, this sturdy device easily turns out thousands of exact copies of letters, bulletins, forms, charts, etc., in an hour. The business and educational worlds are using it as never before, not only for its economy, but for its convenience and better workmanship. And clear-visioned progress now brings the new Mim- eotype stencils—used without moistening—for the betterment of mimeographing everywhere. Write A.B. Dick Company, Chicago, for booklet“ W-4” pic- turing the vast sphere of usefulness embodied in the MIMEOGRAPH comicbooks.com