Life, 1925-04-23 · page 3 of 37
Life — April 23, 1925 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It's a Listerine advertisement promoting the product as a dandruff treatment and scalp cleanser. The image shows a person with styled hair running their hand through their hair, appearing satisfied or relieved. The ad's headline "Does this apply to you?" addresses readers concerned about dandruff—described as both an appearance problem ("spoils the good looks") and a sign of "possible baldness coming on." The advertisement promises that Listerine massages and antiseptic properties will combat dandruff effectively, claiming users will have "a healthy head of hair." A footnote mentions Listerine Throat Tablets are also available. This reflects early 20th-century consumer advertising targeting male grooming anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Does this apply to you? AVE you ever noticed how a “white coat collar” can mar the appearance of even the most fastidiously dressed man? We mean that shower of dandruff that spoils the good looks of so many dark suits. It’s more than a matter of mere appearance, too. Dandruff’s a sign of an unhealthy scalp and a warn- ing of possible baldness coming on. And it’s all so needless. The right attention to your scalp and hair will do wonders in combating dandruff. Try Listerine some evening when your scalp feels tired and itchy. Apply it generously, full strength. Then massage vigorously. You'll be delighted with this new use for an old friend— because Listerine and dandruff simply do not get along together. After such a Listerine massage, you know your hair and scalp are antiseptically clean. And a clean scalp usually means a healthy head of hair. —Lambert Pharmacal Company, Saint Louis, U.S.A. LISTERINE Throat Tablets, containing the antiseptic of Listerine, are now available . . While we fran it that no tablet or candy lozenge can correct ha tosis, the Listerine antiseptic oils in these tablets very veluable as @ relief for throat irritation Sood vies SPT ge ea CY oe gE comicbooks.com