Life, 1925-04-09 · page 33 of 41
Life — April 9, 1925 — page 33: what you’re looking at
What you’re looking at
This page mixes satirical content with period advertising. **"The Play Censor's Book of Maxims"** is satirical commentary on theatrical censorship—a major social issue in 1925. The censor was a powerful figure who could demand script changes or deny productions, so the jokes mock this authority (e.g., "It is more blessed to give censure than to receive it"). The satire suggests censors were arbitrary and self-serving. The rest of the page is **genuine advertising**: the Dr. Lawton "Automatic Waistline Reducer" (a mechanical belt device) and Wrigley's chewing gum. Both used testimonials and exaggerated claims typical of 1920s marketing. The Wrigley's ad promotes gum as a sweet treat and breath freshener—selling it for multiple occasions including after meals and work breaks. These ads reflect period attitudes about weight loss devices and consumer goods being unregulated by modern standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE - 31 Lire’s Question Contest (Continued from page 12) Rd., Toronto, Canada; J. A. Locxwoon, The Army and Navy ‘cd ub, Washington. D. C.; Crark McAvams. 6041 West Cabanne Place, St. Louis, Mo.; Enitn HARVEY Manvin, sos W.' goth "St, In- dianapolis,- Ind. MAXWELL, 40 Kirkland S! Cheabridge Mass.; H. F. Mt cirr, P. O. Box Boe: Seneca, I; ox P. Monanan, D. No. 4, tox sF, Salida, Colorado ; Mes, H. Nonte, 192 Genesee St, Auburn, N.Y. Frances THere inn. ; Sritter, vith Ave., Huntington, W. Va.; Grorce W. Stevens, Scott Place, Toledo, Ohio; P.L. Watkins, 161 Federal Place, Santa Fé, New Mexico; Hi. J. Wetpox, P. O. Box 322, Santa Bar- hara, Calif.; P. L. Wurre, 1118 31st St., Des Moines, Iowa; Justix A. Woop, 618 F. Gurley,’ Prescott, Arizona; L. Youse, 424 W. Main St., Durand, ‘Mien: Contest Bulletin Answers to Question No. 10, “Is Religion on the Wane?” must be re- ccived at this office not later than noon f Saturday, April 11, 1925. The winning answers to the last three questions will be announced as follows: Number 8 in the April 16th issue (next week); Number 9 in the April 23d issue; Number 10 in the April 30th issue. The winners of the three major prizes will be announced in the May 7th issue. Watch these numbers; your an- swer may be in them. The Play Censor’s Book of Maxims Tue proof of the pudding is in the deleting. Two is company; three’s a triangle play, It is more blessed to give censure than to receive it. Eat, drink and be merry for to-mor- row we are going to get out an injunc- tion. Juries end in lovers meeting with the manager. One good turn deserves another visit by the jury. The Lord loveth a cheerful censor. May the best ham win. Early to bed and carly to rise makes a man totally unfit for jury duty. You can’t keep a good bad woman down. FLW. Reduces waistline 4. inches and loses 16'/, —in 10 days! Feels Like a Different Man FREE opportunity to see what this astounding scientific discovery will do for you during the same period of time Without Medicine Without Dieting Without Exercise With No Effort at All pounds ‘| HAD tried everything on the market without any beneficial results until I began using Dr. Lawton’s Automatic Waistline and Abdomen Reducer,” says Louis G. Hofmann, of 1154 Halsey Street, Brooklyn, N. Y. “It has worked wonders for me. T have lost 1644 4 inches, and feel completely rested upon arising. In ten days yunds and reduced my waistline T feel ike a different man. Sleep better [eat just as much and still am reducing without any effort of diet of any kind “My only regret is that I did not get your reducer sooner and rid of my excess Jat long ago. ‘n and women throughout the country are regaining their normal, ~metrical figures through this wonderful device, which is cool, comfortable, ell ventilated and made of special reducing material. Something entirely new is ast tounding discovery must pot be confused with ordinary rubber belts dles. True, it does what they do—AND MORE. In the center and inner side is the patented Vacuum Massage Applicator, which gently, ntly, massages away the fatty tissue with every breath you take— h every step you make, Why be fat when you can try this same method Jor ten days FREE? Dr. Lawton asks is a fair trial of his discovery—at his risk. ¢ sole judge as to whether or not it will banish your fat. hed coupon. Sign and mail it to Dr. Lawton. bring a complete description of this remarkable relucer. Also full details of the FREE. OFFER which permits you to test the device for 10 full days. If you are not entirely satished it costs you matic Waistline and Nae York City PI You are to be Tear off the Thomas Lawton, Dept. 78-D, 19 W. 70th St., ‘lease send me complete description of your Auto- \bdomen Reducer. Also details yo _—————— fletlo Daddy- dont forget my Wrisleys Slip a packet in your pocket when you go home to- night = Give the youn: sters this whole- some sweet for pleasure and benefit. Use it yourself after smokin or when wor drags. of your FREE TRIAL OFFER under which I am to To avoid regrets send the be the sole judge of the efficiency of your device. coupon today Mr, Mr. Hofmann regrets that he did not get rid of his excess fat years ago. You will regret it, too, if you don't sign this coupon, right now, while it is handy. You cannot afford to miss this opportunity to reduce WITH NO EFFORT AT ALL. DR. LAWTON ALSO MAKES THE ABOVE DEVICE IN HIP LENGTH—CORSET FORM, Name Nn. DIFFERENT FLAVORS 7\ Same Quality Street... Picase ‘sign your name Mr., Mrs. or Miss) FOR WOMEN comicbooks.com