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Life, 1925-04-02 · page 5 of 44

Life — April 2, 1925 — page 5: what you’re looking at

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Life — April 2, 1925 — page 5: Life, 1925-04-02

What you’re looking at

This page is **not a political cartoon or satire**—it's primarily **advertising content** disguised as editorial material. The layout presents what appears to be a technical article titled "What Scientific Crating Has Done for the Stove Industry," featuring diagrams of wooden shipping crates (labeled X, Y, Z). However, the bulk of the page consists of **testimonial advertisements** from stove manufacturers praising Weyerhaeuser's crating engineering services. The "content" functions as promotional material showcasing how scientific crate design reduces shipping damage, lumber waste, and costs. The bottom features a **company advertisement** for Weyerhaeuser Forest Products of Saint Paul, Minnesota. This represents early 20th-century **native advertising**—commercial messaging presented in editorial format to appear as legitimate journalism rather than explicit promotion.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

From the nature of its product, the stove industry has a dif- rhe! crating problem. The illustration above shows how a eyerhaeuser engineer solved the problem for one manu- Prccurehs 2" shows the top and bottom section; “Y" the side section; and “Z” the end section. Two of each of these sections, made on jigs in the carpenter shop, are required, The picture on the left shows the stove with top and bottom sec+ tions, while the picture at the right shows the completed crate. What Scientific Crating Has Done for the Stove Industry 'HE two final and tangible results that Weyerhaeuser crating engineers have accomplished for the stove industry, in which all business men will be interested, are: lessened breakage in shipments; and savings in packing and carriage charges. These results have been attained by: An average reduction in lumber consumption of 11.3%. An average reduction in weight of 7.5 Ibs. per crate, which has lowered freight costs. Stronger crates, which have lessened breakage and damage claims. Standardization of designs and sizes. Reduction in labor costs. Reduction in lumber storage and factory floor space. Here is, furthermore, a striking instance of practical conservation, for the elimination of lumber waste in the shipping room is just as much a part of conserving our timber resources as the elimination of wasteful practices in lumber production. MANUFACTURERS i in many other lines of business have experienced similar results from this crating service. In practically every case where the engineers have been consulted they have been able to increase the efficiency of the crates and cut costs. The service of Weyerhaeuser crating engineers is avail- able for industrial concerns by appointment, without cost or obligation. Abooklet,“Better Crating,” outlining the principles of scientific crate construction, will be sent free on request. What stove manufacturers say about Weyerhaeuser Crating Service Formerly two of our stoves, which are made in a total of 9 different sizes, were shipped inceates having 3 different widchns2 heights and 9 lengths. Today these same stoves are -d in crates having but one width, 2 ts saad AG lengths. luced the number of different sizes and nd tenets of crating lumber from 28 to 18. Only 16 different lengths are now used where 23 were required in the old crate. Fhe old crates for these 9 stoves were made of 18 sections and 162 loose pieces, beeldee blocking, while the new crates require 54 sections ‘and no loose pieces except the blocking, All 54 of chess sections are made in but ition of design and sizes of crates along with the fact that the crates are sude.up, in form bas ereadly ua li our tion as force ct betae Partner NATIONAL STOVE CO. DIV. R. E. Roth, Assistant Supt. We have used almost the same design ever since your int and have extended its use to the balance of our product. The result has been that our transit breakage has been cut down very radically, thus givin: such better service fo our customers a well as eliminating a lot We expect in time to have breakage al- mort clissnated and "3 can truthfully sy t a result of your investigation and preliminary design. THE BECKWITH COMPANY D. B. Gardner Asst. Gen. Mgr. & Treasurer ing in packing costs. In the packing of our Model A 968 RE Vulcan Range, the saving in lumber, due to the revised br lesign of crate, amounts to approximately WA. M. CRANE COMPANY M. G. L, Harris Purchasing Agent **. # Your engineer went into our crating room and designed a crate to handle our enameled ranges, which now, has been, the trouble for all stove manufacturers. We were enabled by your engincer’s efforts, although perhaps a little indirectly, to make a saving of approximately 30% in the cost of our crate, and we believe we now have a crate which is one of the best de- signed and most efficient gas range crates in the United Sates TAPPAN STOVE COMPANY A. P. Tappan WEYERHAEUSER FOREST PRODUCTS am SAINT PAUL* MINNESOTA Producers for industry of pattern and flask lumber, factory grades for remanufacturing, lumber for boxing and crating, structural timbers for industrial building. And each of these items in the species and type of wood best suited for the purpose. Also producers of Idaho Red Cedar poles for telephone and electric transmission lines. Forest Prodect: jacts are distributed through the established trade channels offices at 208 So. La Salle St., Chicago; 220 Broad way, New York: Lexiagton repreaentatives throughout the couatry. by the Weyerhaeuser Sales Company, Spokane, Washington, with Bide., and Se. 204 University Ave., Paul; and with comicbooks.com