Life, 1925-04-02 · page 4 of 44
Life — April 2, 1925 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. The left column features a Swiss Federal Railroads advertisement encouraging American summer travel, followed by Raymond & Whitcomb cruise line ads offering Mediterranean, Scandinavian, and world voyages. The right side promotes **Life magazine subscriptions**, with a testimonial section called "Life Follows the Flag." The magazine claims to reflect authentic American thought across politics, business, arts, and society. A subscription offer for six months at $2 is presented as economical patriotic duty. The single illustration appears to be a small **subscription coupon graphic**, not a political cartoon. This is essentially a **magazine house ad**—self-promotion rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SWITZERLAND If you are going abroad this summer, make up your Swiss itinerary and secure your Swiss reservations now To those making their first trip to Switzerland the Official Agency of the Swiss Federal Rail- roads, in New York, desires to be of special service. Its aim is to give full and accurate information. It has for distribution the indi- vidual booklets of practically all resorts in Switzerland, also maps, guide books, transpor- tation time tables, etc., etc. Its services are free and gladly given to all Americans going to Switzerland. Address, call or phone SWISS FEDERAL RAILROADS 243 Fifth Ave., New York The most popular American maga- zines in the American Library in Paris, according to a report of the librarian, W. Dawson Johnston, are, in the order of their popularity, Life, The Literary Digest, The Saturday Evening Post, The Nation and Har- Per _The New York Times. Lire Follows the Flag T is not too early to lay plans for your summer vacation. Whether you intend to celebrate the going-away season by step- ping on the Overland Limited, the S. S. Ber- engaria, or the gas — you will want LIFE to be with you as a traveling companion. VER you go—at home or abroad —you will find LIFE. The above clipping speaks for itself in this connection. LIFE, more than any other publication, is the true reflection of American thought. It comes to you like a letter from home; it tells you what America is thinking, saying and doing—in politics, in business, in the arts, in the sporting world and in every conceivable stratum of society. TERR, Y subscribing NOW, you can assure your- self of a steady supply of LIFE during your summer travels. For this purpose, we extend a special offer: six months of LIFE for only $2. This is a bargain which, in the inter- ests of national economy, you can not afford to neglect. [ Summer Vacation Plans? PERHAPS RAYMOND-WHITCOMB SUMMER CRUISES Luxurious—Comprehensive kash Pea Sa eaPE LIOISKIKG MEDITERRANEAN (June 27) Completest Mediterranean route ever devised —30 cities—13 countries—Rome, Venice, Gra- nada, Athens,Cairo,&c. 20,000-ton“Oronsay” —AIll rooms outside. 53 days to Cherbourg. $675 & up. MIDNIGHT SUN (June 30) 37 days from New York—Iceland, Norway’s Fjords, Sweden, Denmark, France. 20,000-ton “Franconia” (Cunard). $725 & up. ROUND the WORLD (Oct. 10) Most comprehensive world-cruise — Japan, China, Java, India, Egypt, also Australia, &c. —never cruised to before. Brand-new 20,000 ton Cunarder “Carinthia”. $2,000 & up. SELLING TALK Fill in the coupon and for- ward it to us at once. A subscription for LIFE ts, in itself,a vacation from worry, depression and gloom. y kas) Dear Lire: I know a good thing when I see it. Here's my Two Dellars (Canadian, $2.40; Foreign, $2.80). Please send LIFE for Six Months to Booklets, ship-plans, &c. from Raymond & Whitcomb Co. Exec. Offices: Park & Beacon Sts., Boston New York Je tikaiy) LIFE, 598 Madison Avenue, New York By the Year, $5 (Canadian, $5.80; Foreign, $6.60.) comicbooks.com