Life — March 5, 1925 — page 29: what you’re looking at

What you’re looking at

This is a contest entry page rather than satirical content. The illustration shows a young child and small dog standing outside a building, looking up at a window where another child appears. The title "Say it with Flowers" is a play on the florist industry's advertising slogan. The page announces a contest sponsored by the Society of American Florists, offering $25 for the best caption/title to the picture. Readers were invited to submit titles by April 1, with judges from the florist industry selected to determine winners. The illustration appears designed to evoke sentiment—a child wanting to communicate with another child via flowers—playing on the romantic or emotional appeal of floral gifts. This was a common advertising approach for promoting flower sales during the early-to-mid 20th century.