Life, 1925-02-26 · page 27 of 36
Life — February 26, 1925 — page 27: what you’re looking at
What you’re looking at
This page is a Kodak advertisement, not political satire. It shows two people jogging or running through a snowy winter landscape with bare trees, promoting the portability and readiness of Kodak cameras for spontaneous photography. The ad's appeal is that photographers can quickly capture unexpected moments outdoors—in this case, winter sports or leisure activities—without missing the shot. The text emphasizes the camera's ease of use and accessibility ("quickly and easily"). This reflects early-20th-century marketing that positioned Kodak cameras as essential for capturing modern life's fleeting moments. "Autographic Kodaks" refers to Kodak's feature allowing photographers to write on film. This is commercial messaging, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ready with your Kodak ‘There’s a real thrill to the picture that breaks on the scene without warning. Out comes your Kodak; quickly and easily you bring it into play and—the picture that found you prepared, soon finds a place in your album, Autographic Kodaks $6.50 up Eastman Kodak Company, Rochester, N.Y.., re Kodak city comicbooks.com