Life, 1925-02-12 · page 4 of 36
Life — February 12, 1925 — page 4: what you’re looking at
What you’re looking at
This is primarily a **Packard automobile advertisement**, not political satire. The page celebrates Packard's "Silver Anniversary"—twenty-five years in business. The visual joke is straightforward: a luxury car is superimposed in front of an elegant suburban home, suggesting that owning a Packard represents achieving the American dream of prosperity and refined living. The tagline "Only Packard can build a Packard" asserts brand superiority through exclusivity. The advertisement emphasizes that Packard recently reduced prices on enclosed models (like the Seven-Passenger Sedan, now $840), making luxury more accessible while maintaining quality—a significant selling point during what appears to be economically challenging times. The final line, "Ask the man who owns one," was apparently Packard's actual advertising slogan, appealing to satisfied customers as testimonials.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
or Twenty-Five Years For a quarter of a century, Packard has been building cars of the highest quality for that portion of the public that demands the best at any price. Today, from the position of leadership that has been so generously accorded, Pack- ardcelebrates its Silver Anni- versary by making it possible for more men and women to have the car of their dreams. Now, for the first time, one may buy standard enclosed models of highest quality at actual open car prices. Revised prices recently an- nounced offer an average reduction of $750 on the enclosed models of the Packard Six—for example, the price of the Seven Pas- sengerSedan is reduced*840. Packard Six and Packard Eight both furnished in ten body types, open and enclosed. Packard’sextremelyliberal time-payment plan makes possible theim- mediate enjoyment of a Packard—purchasing out ofincomeinstead of capital. ASK THE MAN WHO OWNS ONE comicbooks.com