Life, 1925-02-12 · page 3 of 36
Life — February 12, 1925 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the new Marmon automobile (Series 74), offering three closed-car models at prices competitive with open cars—$130-$205 above open-car cost. The left illustration depicts a street scene with people gathered around an "Alma Gluck" sign (likely referencing the famous opera singer), suggesting the car's appeal to sophisticated, cultured audiences. The main image shows the "Four-Door Brougham-Coupe" with well-dressed passengers, emphasizing luxury and respectability. The ad's pitch centers on **quality and practicality**: four doors and full-width front seats make closed cars desirable, not merely "coaches" for the wealthy. This represents early automotive marketing positioning closed cars as practical upgrades rather than luxury goods, appealing to middle-class buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
owe Your choice of three standard Marmon Closed Cars at virtually open car price Prroovans fine closed cars at virtually open car price, Marmon does not limit your selection to one type or attempt the impos- sible feat of standardizing beauty. Specifically, Marmon offers you —a genuine, five-passenger Sedan, with four (4) doors, at only $130 more than the open car —a genuine, five-passenger Brougham-Coupe, with four (4) doors at only $130 more than the open car —a genuine, seven-passenger Sedan, with four (4) doors at only $205 more than the open car. These cars are not “coaches” and should not be confused with that justly popular type. It is the Marmon principle of quality that, in closed car design, four doors are indispensable, just as a full-width, undivided front seat, fine upholstery and staunch construction are indispensable, Marmon believes that quality buyers still want quality. Under the New Marmon Program, Marmon has found a way to give it to you at virtually open car price. These cars have identically the same chassis and engine which go into the New Marmon de luxe models—the same chassis and engine on which Marmon has concentrated for years, but with many new advancements and refinements. (M) Prices of New Marmon (Series 74) $3165 to $3975 f. 0. b, Indianapolis, exclusive of tax Cate imay be perchased on corrvenions deferred payment plan if desicad © Also— A comprehensive selection of new De Lure body styles permitting Intimate expression of personal tastes comicbooks.com