Life, 1925-02-12 · page 33 of 36
Life — February 12, 1925 — page 33: what you’re looking at
What you’re looking at
This page from **Life magazine** (a satirical publication, likely 1920s based on references to "flappers" and crossword puzzles) contains mostly **advertisements and short humor pieces** rather than political cartoons. The main content includes: **"Judge by Her Own Choice"** — A Johnston's Chocolates ad playing on courtship anxieties: if you don't know a woman's taste, give her the "safe" choice of Johnston's chocolates, which are "socially correct." **"On Ambition"** — An essay satirizing self-help publishing, mocking the industry's exploitation of ambitious young men seeking self-improvement books. **"An Improvement"** — A brief joke about how the crossword puzzle craze has made flapper speech repetitive and less colorful. Before crosswords, they spoke colorfully; after, they speak identically. The **advertisements** (Will Rogers' "Illiterate Digest," Horlick's Malted Milk, Chlorine Gas disinfectant) are period products marketed with period-appropriate appeals. No significant political satire or caricature is visible. This is primarily a humor and advertising page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Lire’s Encyclopedia Commuter (Genus Homo Suburbus) _jlubitat: the outlying districts of © cities. Moves continually on the and feeds almost exclusively on chocolate bars purchased from train- Is easily captured and tamed. s good pet for children. Utters Jow moan at mention of mystic ers 7:32 or 5:15. SL. On Ambition of not, less, than, 250 an essay Advantages of Ambition.’ Wt of Peimanism.) of the chief advantages of (in others) is that it makes uir game for the publishers of > “How to Increase Your Per- ity, Will Power, Earning Capacity, tal Ability, Range of Interests, le or What Have You?” it were not for ambition there | be no serious young men hell- for Self-Improvement, and what d the writers and publishers of ks and the mail-order profes- do then, poor things? They might to go to work. Ambition builds bridges, cathedrals, , tunnels and castles in Spain. to power and distinction when the wa It accumu- » fortunes when directed by Luck. ‘its mankind when Fate so de- points poecen AIR AND WATER PEARL PIPE cular pipe absorbing 196 Nicotia, 85% Pyridin, 33° Anmunat. $300. Literature tree. Kabler & Co, Inc, $84 26th SL, Gattemderg, West New York, N. J. WILLROGERS ILLITERATE DIGEST Psy Sba ges NaS Asc. BONI § PUBLISHERS 39ws wens, Easy to Play Easy to Pay True-Tone Sore p none Judge by her own choice ‘When the preferences of one-whom-you-would-please are unknown, there are two courses to follow: Q The first is to try to learn her own choice. Failing that, to give in such impeccable good taste that youcannot failtoplease.GThus gentlemen givingcandymost frequentlychoose Johnston's for they are doubly confident of the result. They find the person they would please most often chooses it for herself. And they know that Johnston's, being soc! correct, cannot fail to leave the impression they desire. CHOCOLATES ROBERT A. JOHNSTON COMPANY You will find a special agency for Jobuston's Chocolates in one of the better class stores in your neigh bourbood. MILWAUKEE above his the aid of erees. It has raised man cousins, the apes, with Natural Selection. It leads its possessor to spend fif- teen minntes every day soaking up the World's Classics so he can captivate the young thing on his right while the boob on her right eats his heart out in envy. It forces the millionaire to foreclose the mortgage and spurs the hero to carn the money to pay the mortgage. It makes a man catch hold of his boot straps and tug. It is a great force. Is Ambition. C.W.V. D. An Improvement Cross-section of flapper's speech be- fore advent of crossword pussle craze: “My dear, you should have been with us! We had the most fantastic ride and nearly knocked a fantastic old police- man for a row of potted palms. I'll declare it was the gorilla’s garters!” Cross-section of flapper’s speech ofter advent of crossword puscsle craze: “My dear, you should have been with us. We had the most fantastic ride and nearly knocked a fantastic old policeman for a row of potted palms. I'll declare it was the gorilla’s gar- ters!” H.W. H. PICTURES IN FULL COLOR FOR YOUR HOME A Medici Priat gives distinction to any room Send twenty-ve cents for illestratrd catalogue of THE MEDIC! PRINTS Ezact facsimiles of nearly three hundred GREAT PAINTINGS BY GREAT MASTERS cae OS gre cacao no more fot © MEDICI PRINT than for gn ordinary re FeCURELS- SEED Joulpay an tone to Jrome the tnterbor peters THE MEDICI SOCIETY, Book eed Art Pablishers 799 Boylstoa Street, Boston — ask torHorlick’s \, The ORIGINAL \y Malted Milk 1] For Infants, Children, Invalids, Nursing Mothe: Avoid Imitations ChlorineGas Office, Factory or Hospital the newly invented apparatus to give is successfully to treat and . influenza, bronchitis and other germ diseases of the respiratory tract. Gives the same gas used by President Coolidge and other officials in Washington. Chlorine Gas destroys the bacteria of adult and childhood diseases to are exposed daily. Any person—any- now use Chlorine Gas with absolute d almost miraculous results with the Chlorinator. Low in price—cost per treatment is practically nothing. Not a patent medicine— ‘and endorsed by Physicians. First succees- ful Chlorine Gas machine for general use. Beld on absolute guarantee. Write for information. HUBERT A. MYERS LABORATORIES 151 ERIE STREET TOLEDO, OHIO comicbooks.com