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Life, 1925-02-12 · page 32 of 36

Life — February 12, 1925 — page 32: what you’re looking at

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Life — February 12, 1925 — page 32: Life, 1925-02-12

What you’re looking at

This page contains primarily **advertising and satirical commentary**, not political cartoons. The main image shows a crowd—likely representing post-WWI Americans demanding telephone service—accompanying a Bell System advertisement. The ad argues that telephone infrastructure requires years of advance planning to meet growing demand, positioning the company as forward-thinking and essential. The satirical section "And Then Some" by C.G.S. is a humorous essay cataloging different types of "boobs" (foolish people)—those who know nothing, those who won't stop talking, those who believe everything or nothing, theater-goers, etc. It's gentle social satire about human folly and pretension. "Mrs. Pep's Diary" is a gossip column about wealthy socialites' mundane concerns: fashion prices, servants' wages, and awareness of current events. The humor lies in their superficiality and disconnect from broader world issues. The **Bellans indigestion advertisement** at bottom is unrelated product marketing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Give us Telephones Following the war, when business and social life surged again into normal channels, there came the cry from homes, hospitals, schools, mills, offices—‘Give us telephones.” No one in the telephone company will ever forget those days. Doctors, nurses and those who were sick had to be given telephones first. New buildings, delayed by war emergency, had to be constructed, switchboards built and installed, cables made and laid, lines run and telephones attached. The telephone shortage is never far away. If for a few years the telephone company was unable to build ahead, if it neglected to push into the markets for capital and materials for the future’s need, there would be a recurrence of the dearth of telephones. No one could dread that eventuality so much as the 350,000 telephone workers. Bell System engineers measure and forecast the growth of communities; cables, conduits, switchboards and buildings are planned and developed years ahead of the need, that facilities may be provided in advance of telephone want. Population or business requirements added to a community must find the telephone ready, waiting. AND ASSOCIATED COMPANIES BELL SYSTEM One Policy, One System, Universal Service And Then Some— Tne world is full of them. They are revue and there's the boob who wouldn't continually popping up on all sides. pay seventy-five cents to sce all of We see them everywhere. There's the Shakespeare. There are fat boobs and AMERICAN TELEPHONE AND TELEGRAPH COMPANY boob who doesn't know what it's all about and there’s the boob who not only knows, but who insists upon telling you the entire hoopdedoodle from beginning to end. There's the boob who believes everything he hears and there's the boob who doesn't believe anything. There's the boob who coughs up twenty-eight bones for a pair of tickets to a musical there are thin boobs; there are boobs whose entire families are composed of boobs, There are boobs who are born boobs and there are boobs who grow up to be boobs. There are boobs who think that every one else is a boob, and, occasionally, there are boobs who know that they are boobs. C.G.S. Mrs. Pep’s Diary (Continued from page 9) with me, and she tells me that her interest in the publick journals has so narrowed to sales of children’s rai- ment that she knew nought of her cozen Will Crocker’s being mentioned as Ambassador to France until it was called to her attention, albeit it had been on the front pages three days. Sam home early, with a new cocktayle recipe which he fell a-mixing, and aiter three of them he quoth, Man wants but little here below—I wish a rich re would die and leave us two seats “Rose- Marie.” To my dressmaker’s |, times, seeking to embell my appearance before the Society for the Improvement of tI Condition of the Poor take an active interest in me, and so depressed at the prices put upon this and that garmer that I longed for an instant to be g member of some primitive tribe which gets along sartorially with beads avd shells, The heathen in his blinds may bow down to wood and stone he necds not to pay two hundred and fifty dollars for a simple black s| with a seam up either side. But be victim of civilization, 1 could do noug!t about it, so I did order one chiffon fr: for evening with an ingenious braid of velvet strips at the hem, and a cow dress of kasha cloth, against the Id of March....This day I did voluntarily increase the pay of all our servants and my husband, poor wretch, speaks 1 having me before an alienist. Baird Leonard February 7 Two Definitions of a Commuter By the City Man—A farmer with enough sense to work in the city. By the Farm A city man wit! enough sense to live in the country It is unquestionably a smali world and all that sort of thing, At least, it would be if we could for the life of us recall where the Prince is at the present moment. 6 BELLANS Hot water 7 => Sure Relief SELLANS FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE comicbooks.com