Life, 1925-02-12 · page 27 of 36
Life — February 12, 1925 — page 27: what you’re looking at
What you’re looking at
This is not a political cartoon but a **full-page automobile advertisement** from *Life* magazine. The circular photograph shows a Pierce-Arrow Series 80 automobile parked outside what appears to be an elegant building, with well-dressed passengers visible. The advertisement's message targets affluent buyers by arguing that the Pierce-Arrow Series 80, though moderately priced at $2,895, represents sound long-term investment. It appeals to logic: owners of cheaper cars have "reasoned wisely" that spending more upfront saves money over years of ownership through lower maintenance and operational costs. The tone is aspirational marketing dressed as practical economics—suggesting that purchasing this luxury car demonstrates intelligence and financial prudence rather than extravagance. The ad emphasizes availability of financing and invites test drives, standard advertising tactics of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F several thousand Series 80 owners a surprising number have graduated from the ownership of cars costing less money. These men have reasoned wisely that it is more economical to invest a little more in a Pierce-Arrow Series 80. Its moderate first cost dis- tributed over many years of service is a sound investment. Add to this the marked economy of operation and maintenance and you real- ize why the Pierce-Arrow Series 80 has established a new low level of cost per mile. Have you ridden in one? Pierce-Arrow representatives are diplaying the lateit Senies 80 body Ayles in new and diltin@ive color combinations, Demonftrations are made at any time. A complete catalog will be sent upon requelt THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. Financing arrangements are offered by the Pierce-Arrow Finance Corporation, a banking institution [IERCE-ARK SeriesQ 3895 atBaffale comicbooks.com