Life, 1925-02-05 · page 32 of 36
Life — February 5, 1925 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a lengthy advertisement for Edgeworth pipe tobacco, presented as a customer testimonial letter from "G.E.M." in Los Angeles praising the product's consistent quality and pleasant taste. The advertisement uses a common early 20th-century marketing technique: publishing genuine (or purportedly genuine) customer letters to build credibility. The "case is closed" headline humorously suggests the writer has completed his tobacco experimentation and settled definitively on Edgeworth. The page also contains **"Mrs. Pep's Diary,"** a lighthearted column about a woman's travel experiences in Europe, touching on mundane frustrations (finding hairnets, purchasing a hat) alongside cultural observations. The right column advertises **United States Lines' European travel packages**—first-class cruises, economy tours, and student rates—reflecting the 1920s leisure travel boom for affluent Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 The pipe-tobacco case is closed for Mr. G. E. M. An open mind is all very well—up to acertain point. But there comes a time when a man tires of experimenting with tobaccos. Particularly, it seems, if he has once known the pi ,Satisfac- tion of “good old Edgeworth.” So G. E. M., as he writes, has reached the stage where he is willing to let others do the experimenting while he sticks to his tried and true favorite. Here is his deposition: Larus & Brother Co. Richmond, Va. Gentlemen: After reading some of the letters in the different magazines, written worth boosters, I have decided to sing ‘a few words of praise for Edgeworth also. I find it to be the only tobacco giving me complete satisfaction. It certainly is a pleasure to smoke a tobacco with a pleasant taste, which at the same time does not bite the tongue. I have tried many brands of tobacco recommended by friends, but have only been able to en- yy one tobacco thoroughly, Edgeworth. Row. I take tips on good tobaccos from no one, as I am satisfied in my own mind that there is no better tobacco sold than Edgeworth, Please put me down as an Edgeworth booster, It's a smoke fit for a king. Yours sincerely, GEM “Los Angeles, California Which proves again that tobacco taste is an individual matter. Two friends May agree on the merits of a k, a play, or almost ) anything—and at the same time be as far apart as the north and the south poles on their opinions of a tobacco. Let us send you free samples of Edge- worth so that you may put it to the pipe test. If you like the samples, you'll like Edge- worth wher- ever and when- ever you buy it, foritnever changes in qual- ity. Write your name and address to Larus & Brother Company, 16 B South 21st Street, Rich- mond, Va. Edgeworth i is sold in various sizes to suit the needs and means of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth eady-Rubbed are packed in small, pocket-size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. We'll be grateful for the name and address of our tobacco dealer, too, if you care to add them. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. Mies Pep’s Diary (Continued from page 8) corner. The need of a world of men for Browning’s rover, and for me the need of a propinquous service station for the vital accessories of my sex. It is quite possible that not being able to lay hands on a hairnet in an emer- gency might alter the entire course of a woman's life. The cackling of geese may have saved Rome, but it was the yard of elastic for which I had to shop all over Naples which kept me from seeing Capri and the blue grotto.... Reading this night in a book by Marian Cox, I did come upon the statement that man is the only animal who makes love at all seasons and drinks when he isn’t thirsty. Lord! Is it not the truth? January Walking through the town this morning, I did espy in 31st shop window a hat which looked as if it had been designed espe- cially for me by archangels, so into the shop straightway to purchase it, but it did strike me suddenly that this is the last day of the month and to be billed so soon as the morrow would spoil my pleasure entirely, so I said as much to the manager and was for quitting the place speedily, but he offered to put the item upon my March statement, so I weakened. Lord! here I am in debt thirty-five dollars for February already, and the month not arrived yet!...To luncheon and the matinee with Hilda Cross of Providence, and thence home to find Sam reading periodicals and complaining that the new consignment of liquor had no kick. How do you know? I asked, regarding him steadily. Because, he retorted, when I came home I said to myself that I should stop at the second highball, and by George, I did! Baird Leonard. The Louvain Library Fund Witt 70,000 volumes and many rare manuscripts, the Louvain Library for centuries was the resort of students and scientists from all over the world. Its destruction during the Great War was an international loss that Louvain Uni- versity’s resources were quite inade- quate to cope with, so America, the nation of progress and helpfulness, promised the Belgian people it should be restored. Our friends have been kind, but we are appealing to them again, as it is a matter of national honor now that the new Library shall be completed and promptly paid for. Won't you help with America’s pledge? Previously acknowledged.$614.00 An American Stamp ~ lector, Darien, Conn.. Emily G. Hopkinson, Philadelphia ....... 1,00 $619.00 “Your Trip to Europe Your requirements for a European trip, no matter what the time or pes can be met by the United States ‘First: Class Where price is not an essential factor, the first class cabins and suites provide the utmost in luxury and comfort. Cuisine and i service are of the highest possible standai ° Economy Trips “Cabin” and second class np to those who must consider price and yet desire an unusually comfortable passage. A variety of suggested tours is described in the booklet “Economy Trips to Europe”. Students Tours , Specially prepared third class cabins, located in exclusive sections of the ship, offer unbelievably low rates: for the round trip, New York and Cher- | bourg $162 to $175, includiny ng clean, com! fortablecabins, excellent food and large deck space. “Student tours to Europe” is a comprehensive 32-page illustrated booklet giving itinerarie: s sightsecing | formation a e experience of thotmands of United States Lines’ travelers. Holy Year Tours The “Ideal Route” to Rome is via Cherbourg. All United States Lines’ ships, including the Leviathan, make this a port of call. The route, ships, and special religious festivities are detailed in the book “Holy Year— Rome—1925". Veterans Tours For ex-service men and their families; 30-day all- nse trips to France and the Battlefields, Spd che coupon below for Bhustnes: ed literature on one or all of above features. Fill hposnetoced tt today, There is no obligation. United States Lines 45 Beoaderay New York City Canadian Ome 22 bier poe St. W., Toronto U.S. MEE OS BOARD United Staves Shipping Board Taf, Sects 2008 Washington. D.C. Fhenge on thon ion booklets ren oo ae: O"New York to Eur comicbooks.com