Life, 1925-02-05 · page 29 of 36
Life — February 5, 1925 — page 29: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several satirical pieces and advertisements typical of the 1920s era. **"He Gazed East, He Gazed West, Then—"** is a humorous short story mocking Midwestern provincialism. A wealthy Indiana businessman contemplates moving to either cosmopolitan New York (with its Broadway glitter and Fifth Avenue sophistication) or the booming West Coast (with its tourist attractions and civic clubs like Rotarians and Lions). The punchline: he decides to build a mansion back in Indiana anyway—satirizing the Midwesterner's simultaneous attraction to and rejection of "sophisticated" coasts. **"Unimpressed"** is a brief comedic anecdote about a man's failed seduction attempt, ruined when his date notices shaving soap in his ear—deflating his carefully maintained appearance. The advertisements (Reedsdale Cigarettes, Marmola diet tablets, and others) reflect period marketing: cigarettes marketed as health products, weight-loss pills targeting women concerned with fashionable "bobbed hair" silhouettes, and other dubious remedies—all presented as common commercial offerings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Finest cigarette he ever smoked Pree Spartanburg, S. C.: “Reedsdale Cigarettes are the finest I have ever smoked and I am using them continu- ousty now. I don’t think they can be beat.” (Original letter in our file) Reedsdale Cigarettes are 20c for twenty! ‘They are put up in a new and specially de- signed package that keeps them fresh, un- »oken and uncrushed to the last one. If not at your dealer's, a carton of 5 pack- ages (100 cigarettes) sent for a dollar. Smoke one package. f not satis- fied return re- maining pack- ages and get your money ck, Reed Tobacco Co., 132 So. 21st St., Richmond, Va. Luminous Pictures, very curious, great choice for $1.00, $3.00, $5.00 Try! Money back if not satisfied. Paris-Pictures Dept. 23 in Neuilly-Plaisance (S & O) France. “Vou must be lene to have hobbed hair For the shingle bob or the straight bob, you must havea youthful silhouette. One simply * can’t be stout—or een overweight. How thankful we should be that there is one pleasant method of taking off weight. O exercises or diets—just use Marmola Tab- lets (thousands of mea and women cach yearregain healthy, slender figures this way). Have you ever tried them? Many of your slender, vivacious friends use Marmola Tablets, All drug stores have them— one dollar a box. Or they will be sent in plain wrap- per, postpaid, by the Marmola Co., 1843 General Motors Bldg., Detroit, Mich. MARMOLA Prescription Cablets ‘The Pleasant Way teReduce + LIFE - He Gazed East, He Gazed West, Then— But Read for Yourself the Touching Tale of the Middle West's Wisest Man Tue Indianian had made his pile. Sitting snugly on its summit, he looked —for the first time—beyond his borders. “Now,” he said, “I gotta go some- where an’ settle down.” He gazed eastward, where the shin- ing spires of New York glittered against a backdrop of factory smoke. He marveled at the blaze of Broad- way, the moiling subway mobs, the feverish social urge, the exquisite gowns. He noted the glory that is Fifth Avenue, the squalor of the Ghetto, the pale faces of men who dwell amid steel and concrete. He even fan- cied, for one ficeting second, that he caught sight of a Gentile. Sighing, che Indianian turned his eyes westward. Clear to the sparkling Pacific he gazed. He made out rugged moun- tains, snow-capped. Mushroom towns cracked the earth's crust with their hideous roofs, even as he looked. Oranges, and prunes, and raisins ripened in a sun that sct blood-red. The shrill screams of Rotarians came faintly to his ears; Lions roared superlatives. Sleck boulevards unrolled endlessly ; each lovely vista held its motor cop. Brownie cameras clicked, mingling with the motor poppings of tourists from every other state in the Union. The Indianian who had made his pile withdrew his corncob and spat reflec- tively. Then he rose, stretched, and summoned an architect to draw up plans for a sixty-room stucco castle, in the heart of Indiana. Ss. dF. Unimpressed 1 sat next to her at dinner last night. How adorable she looked! How thoroughly bewitching! And I vowed to myself that I would capti- vate her. Of course, I had made every effort to appear at my best. My clothes fitted to perfection, and my collar and tie were immaculate. Soon I launched forth into a detailed ac- count of my experiences among the Eskimos. But she remained utterly unimpressed. She was not in the least interested. As I raised my hand to smooth my hair, it touched something moist and slippery. My left car was full of shaving soap! C.G.S. Junior handed Father a newspaper clipping. “My work is cut out for me,” said Father, as he tackled the crossword puzzle. KOBLER AIR AND WATER PEARL PIPE Wobler & Ce, tne, $94 26th St, Gottemberg, West New York, M. J+ Unnoticed, unfelt - Dry Mouth is the real cause of modern tooth decay You cannot see Dry Mouth. And except in extreme cases, you can- not feel it. Yet this curious condition, den- tists say, is the underlying cause of most tooth decay. Nature intended your mouth glands to protect your teeth. But our soft, quickly swallowed foods do not exercise these glands. They dry up. And when their alkaline fluids no longer flow, the acids of decay inevitably collect. Five minutes afterordinary cleaning the acids form again. The only way to pre- vent tooth decay is to restore the normal action of your mouth glands. Pebeco acts directly on the salivary glands. It completely restores their full alkaline flow. The acids of decay are neutralized as fast as they form and your tecth are kept not only white but safe. Send for a trial tube of Pebeco. Made only by Pebeco, Inc., N. Y. Sole Dis- tributors: Lehn & Fink, Inc. Canadian Agents: H. F. Ritchie & Co., Ltd., 10 McCaul St., Toronto. At all druggists. Iehn & Fink, Inc., Sole Distributors. yDroe K-10 635 Greenwich Street, New York, N. ceed ae fet z00r new large sised mangle tube Name. . Street City. comicbooks.com