Life, 1925-01-29 · page 3 of 37
Life — January 29, 1925 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement for the "Daily Reading Guide,"** a book curated by Dr. Lyman Abbott and eight other prominent editors/writers. It appears in Life magazine, which was indeed satirical, but this particular page functions as a commercial promotion rather than satire. The ad claims the guide offers daily literary selections—prose, poetry, historical writing—designed to educate readers in "twenty minutes of reading a day." The marketing appeals to busy Americans seeking self-improvement without time commitment. The photograph shows Dr. Lyman Abbott (identified in caption), apparently a respected figure whose endorsement lends credibility. The coupon-based mail-order format was standard for early 20th-century magazine advertising. There is **no visible political satire or cartoon** on this page—it's straightforward product promotion targeting educated, aspiring readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thousands say of this book: “This is just what I have always wanted! 93 Dr. Lyman Ab bott, one of the nine eminent educators who created the new plan. dese here Simply Mail the Coupon for Your Copy h FEW years ago a young business stopped thousands of would-be readers. They the profit derived from it. It is found in enetrated the inne have started to read; they have fallen by the the library of the millionaire and on the man penetrated the inner sanctum ue table of the student—man or woman. 7 a famous N shad ork news- It is the quest that baffled educators, paper editor and said “You know sc brilliant men of letters, University presidents, maul nd said: “You know 20 bilturs of magusmnes and aeweparere Accept It NOW much about life, tell me what is the mat- And ecently, suddenly, by @ stroke ter with me, I can't read worth-while of consummate genius, nine of the most fam: ill the interest of good reading it base mn litera e. For e pas’ ‘o weeks I've ous men of letters did strike upon a plan — decided to distri a limited n Hsaligiend’a For the Past ive. weeks T've ii Ghrew ‘open the doors’ of iiteratgre’s Daily Reading Guide without cost. You are cen trying daily to read the works of treasure house. It made reading of the asked only to help defray the expense of Carlyle, yet I— worthwhile thingy ‘one of the most enter handling and mailing by, enclosing 5c, with “§ ” exclaime: e “ e ining of pasti he coupon. he ail eadin; suide, Stop,” exclaimed the editor, - Have HENS ohPminent men were Dr, Lyman bound in rich blue cloth’ with gold decora you ever tricd to cat roast beef three John Macy, Richard Le Gallienne, tions and containing nearly 200 pages with times a day, seven days a week? That Dickinson, Dr. Bliss Perry, Thomas introductory articles and. essays by the is what is the matter with your reading L- Masson, Dr. Henry van Dyke, George Hes famous editors. Simply mail the coupon now. —you need variety, daily variety. Then 4 Dr. Hamilton Wright Mabie you'll find the reading of immortal Thousands Acclaim It NELSON DOUBLEDAY, INC. crature one of the most thrilling pur- The inspiration that came to these men Dept. Y-1111, Garden City, New York suits of your life. Yes, and the most — was a Daily Reading Guide—an outline which Lip. fill & d mail profitable.” would schedule for each day's reading, an Clip, in, and mail at once. Everybody knows that in the reading of entertaining variety of prose and poetry. of — m= mm me me the masterpieces is the surest, quickest way [tional writing and historical description of ssiseg Doubleday, tnc., Dept. Y-III1, to the broad culture. It is more broadening the world’s finest selections of flashing humor. Sirgen City. New York. than travel, for it teaches more countries Of fenetrating pathos, of masterly, eloquence. than any could visit in the longest life his variety was so arranged that the time. selections fell upon anniversary dates in each Gentlemen: In accordance with your spectal offer tn tatroduring and exte let's caler hus on July 14 much — “Dally: Mesiting S « where dovhegin:ia atta ere reader's calendar. Thus on Ju eh -f is Dutmhere to Vegi ia the question. There Of the reading is about the Fall of the Bas. clan aod contsint Jeilahttul dally ch a multitude of famous writings. We : 3 in nd ch embraces Mave only enough time to read the imest oo till. Or on February 12th, you read trading for whlch embraces bah rag) A Lincoln's whimsical and little known account cost of ban of his own life. Every day is fall of such , oto be ho further timely interest fupmient The Tremendous Problems The Daily Reading Guide requires only . twenty minutes of reading a day. It is for Name Even if we do make a start at reading, busy men and women. One year's reading the next question is how can we keep it up? brings you broad eulture. tow can we avoid monotony? How can we Already this Daily Reading Guide in book ket the daily variety in reading that makes form has solved the reading problem of thou the minutes speed by like seconds? This has sands. They praise it for the pleasure and CHy.....s.ssssesesesees Adsleess. comicbooks.com