Life, 1925-01-29 · page 2 of 37
Life — January 29, 1925 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Cadillac automobile advertisement**, not political satire or comics content. The ad promotes the V-63 Cadillac with "Custom-Built Bodies" available in "24 Master Color Harmonies." The oval illustration shows a luxury car of 1920s vintage parked elegantly beside what appears to be a classical column or building element. The marketing pitch emphasizes **personalization and status**: buyers can choose from numerous color and upholstery combinations to express individual taste. The text stresses that owning a Cadillac—acknowledged as "Standard of the World"—becomes even more prestigious when customized to reflect the owner's aesthetic preferences. This reflects the era's emphasis on consumer choice and luxury goods as markers of personal identity and social standing. The page contains no political commentary or satirical cartoons.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CADILLAC Custom-Built BODIES e 9 © One of the pleasures of purchasing a V-63 Cadillac with Custom-Built Body by Fisher is that you are enabled to gratify your individual taste in both finish and upholstery. ‘Twenty-four master color harmonies and ten uphol- stery patterns in mohair and cloth—each a model of tastefulness—are sub- mitted by Cadillac. CADILLAC MOTOR CAR CO 1 ¢ From among these you may select the combina- tion which exactly reflects your ideal of beauty. It isa pleasure to own the motor car which is ac- knowledged to be Standard of the World; and the pleasure is even deeper when that car is en- dowed with an individ- ual and distinctive beauty of your own selection. MPANY, Deveorr, Micnicax CADILLAC Dot 9 « © IN 24 Master COLOR HARMONIES comicbooks.com