Life, 1925-01-15 · page 35 of 36
Life — January 15, 1925 — page 35: what you’re looking at
What you’re looking at
This is a **self-promotional advertisement** disguised as a crossword puzzle, not political satire. The page features a cupid figure pointing to an incomplete crossword grid spelling "PULSE" (vertically). The puzzle clues are deliberately vague ("A title worn in the Orient," "A lid worn everywhere," "Little devil"), making it unsolvable—this is intentional. The joke is meta: Life magazine argues that while crossword puzzles are optional entertainment you can "take or leave," Life magazine itself is essential reading you'll never want to abandon. The text explicitly states this comparison. Below, the magazine advertises upcoming content (Edmund Davenport covering an eclipse, John Held Jr.'s "Boobs' Number," and a new weekly contest) to encourage subscriptions. The coupon on the right facilitates ordering. This is purely **marketing content**, not commentary on current events or figures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Can You Solve This One? (Li fesPazaleDept KEY TO PUZZLE Horizontal 1. A title worn in the Orient. 2. A lid worn everywhere. 3. Little devil HERE’S one thing about a crossword puzzle—you can take it or leave it alone. There's one thing about LIFE—you can take it but you'll never want to leave it alone thereafter. Why not take it regularly? Come, let's have a look at the coupon on our right. 7 e 7 598 Maden Ave. | 7 _New York, N.Y. Z L , Dear Live: COMING i ‘< Dollar Next Week— (Canadian, $1.20; $1.40.) The truth about the eclipse will be re- vealed on the cover by Edmund Davenport —something every up-to-date star-gazer ought to know. And Then— The Boobs’ Number (out Jon. 29), with a cover by John Held, Jr.. which lets us all in. Beginning in this issue, a new Contest with a Prize Every Week. Don't miss it! comicbooks.com