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Life, 1925-01-15 · page 34 of 36

Life — January 15, 1925 — page 34: what you’re looking at

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Life — January 15, 1925 — page 34: Life, 1925-01-15

What you’re looking at

This page mixes advertisements with literary commentary typical of Life's satirical format. **The Bayer Aspirin ad** dominates the upper section, emphasizing the importance of the "Bayer Cross" trademark—a practical concern in an era before strict drug regulation, when counterfeit medicines were common. **The cartoon "Flower of Wifely Patience"** depicts a woman discovering her husband has copied a calendar that's hung in their kitchen for twenty years, presenting this as absurd plagiarism. The joke satirizes both pretentious art criticism (the reference to Millet's "The Angelus") and marital dynamics—mocking the husband's audacity in claiming originality for such a trivial act. **The "Life and Letters" section** reviews contemporary books, including B.M. Bower's "Desert Brew." The critic ridicules awkward Western dialect in literature, sarcastically noting that he continued reading only until encountering clumsy writing ("I've been hearing you...what was she et"), at which point he wished "an armed man" would shoot the character. The page reflects 1920s American popular culture: emerging pharmaceutical regulation concerns, literary snobbery, and marital humor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

(ae SPIRIN SAY “BAYER ASPIRIN’ and INSIST! Unless you see the “Bayer Cross” on tablets you are not getting the genuine Bayer Aspirin proved safe by millions and prescribed by physicians 24 years for Colds Headache Pain Neuralgia Toothache Lumbago Neuritis Rheumatism Accept only “Bayer” package which contains proven directions. Handy “Bayer” boxes of 12 tablets—Also bottles of 24 and 100—Druggists. Aspirin 1s the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicactd Flower of Wifely Patience Tue following epitaph was gleaned f » Lucas’. It has a peculiarly touc! ficance here and now in America: Here lies Many Joxes The Wife of William Jones Honour her memory, for stie was lenient when her husband was in liquor. “TMIS, AUNT, 18 ‘THE ANGELUS,’ ny MILLET,” “WOW SHAMEFUL! THAT MAN MAS ACTUALLY COPIED THE CAL- ENDAR THAT'S HUNG IN OUR KITCHEN FOR TWENTY YEARS.” —Le Journal Amusant (Paris). Life and Letters (Continued from page 20) “charming,” would be a rather terrible thing to say about it. Tue open-air school of fiction has never appealed to me. As Eddie Can- tor used to sing, “You can't judge a book by its cover,” but when armed men on horseback decorate the jacket of an I pass right on by, dig: a little deeper to see if anything has come in from Michael Arlen. I de- cided, however, to give “Desert Brew,” by B. M. Bower (Little, Brown), a trial, because the opening lines revealed the hero as a literary figure, and there- re reasonably certain not to lapse 1o Western dialect. Moreover, the synopsis sounded promising—a woman had gone West to try to cure her hus- band of the drink habit, and through- out the story several characters are trying to locate a mysterious supply of whisky from purely disinterested motives. Novelty, certainly, in that. I got along well enough unti! page 87, whereon the hero says, “I've been hearing you go around the place say- ing ‘Aunt Henrietta—Aunt Henrietta’— but I can’t seem to find out what it was she et.” Nor did any armed man step up and shoot him. WVURGOP HALLENBECK COAMFOND COMPANY, KEW YORE Tue second edition of “ ary of Similes,” by F stach (Little, Brown), is out, w hundreds of fresh figures culled fror printed matter which has appeared 1916. Of the new specime: OT ite is, “Happiness is as ephemeral « a hairnet,” which was set not long ago in a ne f of the Book,” by Ma aries Leech. Most of “When We Were Ver Young,” by A. A. Milne (Dutton has already appeared in Punch, whic should be sufficient proof that the i and airy verses therein are for grow: ups as well as children. If any mor is needed, Ict me confess in that recently not even the most cast. caller at my house has been able t get away without having been Ancicy Marinered into hearing “The King’ Breakfast” (page 55). Baird Leonard. publi Museum Piece Teo: Has he his collection? Nep: Say, he has a Navajo Indiar blanket that was made by a Navajo Sure Relief a BELLANS Hot water aut re Relief any real curiosity it FOR INDIGESTION 25¢ AND 75¢ PACKAGES EVERYWHERE (Astor Horlick’s The ORIGINAL For Infants, Children, Invalids, Nursing Mothers Avoid Imitations Leather C 106 oe TUR bottle” at deal- fam Sentias ta ans omenas ae nal 1 comicbooks.com