Life, 1925-01-01 · page 33 of 37
Life — January 1, 1925 — page 33: what you’re looking at
What you’re looking at
This page combines satirical cartoons with period advertisements. **Top cartoon**: An "Ethical Sportsman" instructs his son to always finish wounded game. The boy responds that such talk makes him sound like a "chauffeur"—implying that professional drivers (working-class men) supposedly lacked refinement. The satire mocks upper-class hypocrisy: the father's brutal hunting philosophy contradicts claims of gentlemanly ethics. **Craven Mixture tobacco ad**: Uses nostalgic appeal, with a woman praising the brand by comparing it to her late father's refined taste. It's a sentimental sales pitch emphasizing tradition and masculine virtue. **Holland-America cruise ad**: Advertises luxury Mediterranean travel (1925), targeting wealthy Americans seeking exotic destinations. **Life magazine self-promotion**: The final section pitches the magazine itself as promoting "cheerfulness" and mental health—positioning reading Life as a moral good for modern citizens. The page reflects 1920s consumer culture, class consciousness, and advertising's increasing sophistication in appealing to emotion rather than function.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ethical Sportsman (to son): AND REMEMBER, BOBBY, IF YOU'VE EVER MERELY CRIPPLED YOUR GAME, FOLLOW IT UP AND FINISH IT—IF IT TAKES ALL DAY. “AW, GEE, POP, T HEAR YOU TALK ANYBODY'D THINK YOU WERE A CHAUFFEUR!” “Thistin,dear.always remindsme of your Dad He's not handsome and doesn’t dress extravagantly —but—when you come to his innermost qualities you find the real man. He used to tell me what wonder- ful tobacco it was. He talked to his friends for bo sot Ne LONDON charms, how it was blended in the Made by old-fashioned way—how ‘he could 3 Pisa, buy it in every part of the world. a. by *, EST. 1788. I like you to smoke it because | feel New York Ofice : you, too, are the good judge he was. Craven (Mixture Qs originally Blended for the 3rd Eacl of Craver IMPORTED FROM LUXURY CRUISE MEDITERRANEAN’ PALESTINE «EGYPT A pleasure cruise exceeding every ex pectation— Lururious comfort, perfect service, enjoyable entertainment on board the “Rotterdam.” Scenic splendor, strange and thrilling sights im interesting Old World lands. By the famous ‘“tROTTERDAM”’ (4th Cruise) Leaving New York, February 4, 1925 Under the Hottanp-America Line’s own management The “ROTTERDAM” 24,170 tons register, 37,190 tons displacement Has a world-wide reputation for the magnificence and comfort of her appointments, the surpassing excellence of her cuisine and the high standards of service and ma: ment on board. Delightful Diversion a and the Riviera. 3 Stopove De. Cruise limited to $50 quests American Express Co. Agents in charge of Shore Excursions. lustrated Folder “L.” on request For choice selection of accommodations make reservations NOW | HOLLAND-AMERICA LINE 21-24 State Street, New York Roston Philadelphia Pittsburgh Chicago Minneapolis St Louis Detrott. Atlanta, Ga. Seattle. New Orleans San Francksco. Mexico City” Montreal Toronto Or any authorized Steamship Agent Cheerfulness! To Be Sure of a Really Bright and Happy New Year! read Ye wherein the gospel of cheer- fulness, fun and preached all the r. To make sure of one bright hour each week, Read Lire, and laugh! It will change your viewpoint and make you a better citizen, cheerful, laughing, alert, ready. Difficulties don’t trouble you when you're able to cope with them! To be really alive and get the full good out of existence, read Lr Try it for six months, or try our Special Offer Enclosed find One Dollar (Canadian $120, Foreign $1.40). Send Lire for the next ten weeks to laughter is LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 (ss) Foreign $6.60 comicbooks.com