Life, 1924-12-11 · page 17 of 36
Life — December 11, 1924 — page 17: what you’re looking at
What you’re looking at
The main cartoon titled "He'd Better Have It Analyzed" depicts a caricatured figure (appearing to represent a profiteer or speculator) hawking bottles labeled "Pre-War Stuff" and "Speculation" to customers. The satire targets post-World War I economic opportunism—individuals selling allegedly "genuine pre-war" goods at inflated prices to consumers nostalgic for pre-war quality and stability. The accompanying text discusses business, football, and anonymity in print. The cartoon's message: wartime speculators and profiteers exploited public sentiment by marketing inferior or fraudulent "pre-war" products, claiming authentic quality. The joke suggests such claims deserved skeptical analysis before purchase—a commentary on consumer vulnerability and unscrupulous marketing during economic readjustment after WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
nate; and there must be people who are bumptious enough to do it. fe A HINDU Philosopher lately quoted in the World says the whole world is about to be reborn spiritually, and that one of the most effective agents in the process is to be the Amer- ican business man. He speaks very well of our business man, does this contemplative Hindu, and represents him as being a great, though perhaps unconscious, force in bringing good will to carth. He says he has brought Ford cars to India and that they are doing India much good. Something like a spiritual rebirth does seems to be coming, and there are a good many signs and announcements of it. We must not let the preliminaries worry us, for we do not know much about the processes of such things. We do know, however, that if a spiritual cmelet is to be made of the religions of this world there have got to be some eggs cracked first, so let us not be too violently displeased with gentlemen who feel a call to crack them. Assaults usually breed sympathy for the assaulted. They often do precisely the opposite of what they seem to be doing, but usually it takes time for the final effect to be disclosed. BY! ESS does not seem to object to football. The season is short, but while it lasts it is very engrossing. It helps obviously to get people sepa- rated from money and possibly business tolerates it for that reason. It likes to have money circulate. One would hardly say that the money spent in foot- ball is productive, but certainly it is consumptive. It wears out motor cars, coaches, clothes, stimulates the flower market, increases consumption of food. pays the railroads a good deal for transportation and keeps things moving generally. Consumers are in great re- quest. Besides, how would the news- papers fill up in the football season if there was no football? Football is not sensitive. You may LIFE - thump it before and behind, hit it be- tween the eyes, say anything you like about it, and it never whines, never writes you that it is going to stop the paper, never threatens, and when it does respond it signs its name. There -seem to be very few anonymous sneaks in the football business. Whether educa- tion thinks as well of it as business doe: may be disputed, but probably it does. An undergraduate writes: “This week before the game is as much a loss of time spent on studies as the Christmas holidays.” It does seem to waste a lot of time, but who can say what time is wasted and what not? J TH 15 Other safe subjects which one can write of without much fear of serious hurt to anybody's feelings are fights, hold-ups, murders, killings by motor cai Mayor Hylan, Tammany Hall, Koenig the Republican Czar, the League of Nations, the war in China, Russia and her Bolshevists, Mussolini's latest efforts in statecraft, reduction of tax- divorce, women’s more, These are all sa Nobody cares what you say about them so long ation, forest preservation, several e subjects. clothes and as you say it agreeably to readers. E. S. Martin. GENUWINE PRE-WAIe HE'D BETTER HAVE IT ANALYZED comicbooks.com