Life, 1924-12-04 · page 56 of 72
Life — December 4, 1924 — page 56: what you’re looking at
What you’re looking at
This page primarily contains **humorous filler content and advertising** rather than political satire. The small jokes scattered throughout—"Advantages of Wealth," "Progress," "The Spice of Life," and "Altruism"—are brief one-liners poking fun at everyday situations: a tenement dweller marveling at a rich person's mausoleum, a pilot asking passengers their destination, and servants gossiping. These are gentle social humor, not sharp satire. The "Japanese Schoolboy Howlers" section presents purportedly amusing mistranslations or misunderstandings by Japanese students—typical early 20th-century ethnic humor that would be considered offensive today. The bulk of the page is a **Cruger's department store Christmas gift advertisement** featuring imported British goods (handkerchiefs, scarves, belts, cigarette cases, lighters) aimed at male gift-givers, emphasizing British/English sophistication. This represents the magazine's advertising revenue model. No major political figures or events are referenced.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Advantages of Wealth The East Side tenement dweller was paying his first visit to the country and as he strolled along a peaceful road in Westchester his cye met the statcly out- lines of’a magnificent mausoleum in the nearby cemetery. “Oy,” he exclaimed to his friend, in- dicating the mass of granite and marble. “The rich know how to live!” —New York Morning Telegraph. Progress Pitot oF Airptanr, (to passenger) : you say Boston or Detroit? —American Legion Weekly Did "Wary don't ye “Too effeminate. -Hamilton Royal Gaboon get a haircut Domestic to broadcast soon. Travel talks are always popular. —London Opinion. servants are a = Lire is published every Thursday, Great Britain, Canada and British Posses Patent Office. $3.00 a year in advance. countries in the Pos numbers cannot be The text and illustrotions in Lire are copyrighted. Fi opply to Lire, Rolis House, Breams Buildings, Fetter é 4 taneously in the United States Additional postage to foreign $1.60 a year; to Canada, 80 cents. i THE SPICE OF LIFE « “KEEP A CIVIL TO) "EAD, «MRS. GREEN; . DON’T COST NOTHI “NO, NOR DOES RUDE. JONES, AND YER GETS MORE CHANGE. OUT oF 11.” —Beicher, in The Tatler (London). i eter. gets a cablegram from his NIGHT AND LOST. Japanese Schoolboy Howlers Q. What do you light a cigarette with A. (1) Yes, I like it very much. (2 With hand. Q. What is the last letter of th English alphabet ? A, Yours truly. Q. Why do we use mosquito nets? A, (1) To catch a bird, -(2) It i used to protect the mosquito. Q. What is an alarm-clock? A. (1) Arm clock is tied by the arm (2) If you put it at 6.50 to berst, it will be berst. Q. What metre is Tennyson’ “Ulysses” written in? A, (1) In diameter. (2) Thermom (3) It is written in meterphor. —T. P.'s Weekly (London) Altruism Here's one you may have heard. Bill friend Jack in Monte Carlo reading: “PUT $500 ON THE RED FOR you SEND CHECK AT ONCE —New York Herald Tribune. Last Servant: Rome is burning! Nero: Then my wife must be cooking t.—Penn State Froth The foreign trade Thte registered in U.S. Breams. Buildings, Back No contributions will L addressed envelope. For Reprint Rights to the date applied from Lirr’s London ondon. x News Company, Ltd., 386-388 St. James Street, Office, Rolls Hous Canadian distributor, ‘The Americ ontreal, Canada. returned unless accompanied by stamped o Live docs not hold itself responsible for the loss « non-return of unsolicited contributions, Notice of change of address should reach this office two weeks prior f issue to be affected. (?ruger’s for Christmas H, to be in London now that selecting Christmas gifts for men-folk is here. But cheer up! Cruger’s is “just like London” and so are the attractive things in it. These imported sports handker- chiefs may be had with cither hunting, tennis or golf figures. Backgrounds—blue, orange cr green. Price, $4.00. One’s wardrobe should include a variety of scarfs to insure good matches with all tics, One of these smart scarfs of thin Scotch wool will be a welcome gift. Remarkably priced from $5.00 up. Two novel imported belts. The leather one with rings is exceedingly ingenious and smart. Tan with brass rings, $5.00. Black with silver rings, $8.00. The other of sturdy Scotch ribbon is unusually good looking for sports wear. Price, $2.50. Orders by mail will receive our prompt and careful attention. CRUGE RS ING. SS Eight East Forty Fifth Street~New York Just off Sth Ave. and ‘round the comer from the Ritz It’s the invention of an English Army Officer who lost an arm in the war. These efficient lighters are most compact and conveni- ent. Nickel-plated, $9.00; gold- plated, $12.50; solid silver, $25.00. Decidedly English is this leather case designed especially for the lowly—but_smartest—type of cigarettes,“Gaspers!” Brown, black, pigskin. Price $3.50. comicbooks.com