Life, 1924-12-04 · page 55 of 72
Life — December 4, 1924 — page 55: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satire or political commentary. The page promotes Fisher Body Corporation, an automotive supplier that manufactured car bodies. The image shows a man (likely a coach or salesman) demonstrating an enclosed automobile body to a potential buyer—two figures examining a car. The accompanying text emphasizes Fisher's innovation: they're introducing enclosed coach bodies across multiple price points, making them affordable to average consumers rather than just wealthy buyers. The advertisement's point is straightforward: Fisher's manufacturing capabilities are democratizing enclosed cars, shifting the market away from open vehicles. This represents genuine automotive industry progress from the 1920s era, when enclosed cars were still a luxury feature. The "new-type coach" represents a significant technological and commercial shift Fisher claims to be leading.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The introduction by Fisher of new-type coach bodies in every important price class tremendously accelerates the buying interest in enclosed cars. For Fisher-—with unparalleled facilities, resources, skill and experience—now brings enclosed cars to price levels which will go far toward making enclosed cars the exclusive type. That significant fact can be expected to bring about a widespread change in the general buying trend. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT, ST. LOUIS comicbooks.com