Life — November 20, 1924 — page 4: what you’re looking at

What you’re looking at

# Advertisement for Life Magazine's Christmas Issue This page is primarily an **advertisement for Life magazine itself**, not a political cartoon. It announces the upcoming Christmas Number, which Life describes as "a gorgeous double number, brilliant in humor and color, with contributions by America's greatest writers and artists." The ad lists notable contributors including Heywood Broun, Art Young, Percy L. Crosby, and others—popular humorists and illustrators of the era. The decorative border features cherubs and holiday imagery appropriate to the Christmas theme. The pitch emphasizes value: newsstand price of twenty-five cents versus subscription entry offering 51 subsequent issues. The tone is lighthearted, using phrases like "A bargain?...You'll say so" to appeal to readers. This reflects Life's status as a major American humor and satire publication during this period.