Life, 1924-11-20 · page 3 of 40
Life — November 20, 1924 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's an advertisement for Hupmobile automobiles. The page showcases the company's engineering innovations from 1909-1924, displayed as numbered boxes radiating from a technical diagram of the car's internal mechanisms. The ad's central claim is that Hupmobile was a "Pioneer of an Industry," adopting progressive features (long-stroke motors, silent chain drives, multiple disc clutches, high-pressure chassis lubrication) that competitors later copied. The text argues these weren't merely fashionable additions but genuine engineering improvements that other manufacturers eventually accepted as "best practice." The visual presentation emphasizes Hupmobile's 15-year leadership in automotive development. This is corporate marketing, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
prop-torged pinion and enatt integral Pioneer of an Industry Any automobile manufacturer, any ong-experienced garage mechanic, ill tell you that Hupmobile has al- ays been in the lead of progressive engineering. \What is meant by Hupmobile pio- ncering is its development or adop- von of fundamental improvements : motor car practice, which actually » better performance and economy. Record of Progress Note the year by year progress of lupmobile. tis a fact that some cars are still epending upon the splash of the rankshaft in the crank-case to lubri- cate its own bearings and other vital motor parts. Hupmobile began drill- ng its crankshaft for positive, efh- ient lubrication, thirteen years ago. In! 911 Hupmobile developed its long stroke motor, its silent chain gear drive, and adopted its two unit start- ing and generator system. Compare these features with the kind of con- struction you will find on some cars at the present day. Improvements Accepted As far back as 1909, Hupmobile be- gan using the multiple disc clutch; and fitted its gasoline tank with a fuel réserve. Hupmobile was the first car to adopt high pressure chassis lubrication. It is significant that all these and many other engineering improve- ments pioneered by Hupmobile, are everywhere accepted as the best practice. Some cars, because of cheaper con- struction, have not adopted them. Others have clung to old-fashioned engineering because of factory problems. The point isn’t simply that you ob- tain these improvements in Hupmo- bile and do not obtain them in other motor cars. It isn’t even the fact that you may logically expect the Hupmobile to be, as it is, the last word in really sound motor car engineering. 15 Years’ Leadership Much more important than these is the fact that the Hupmobile brings to its owners the sturdy self- reliance and great economy which has been developed through 15 years of engineering leadership. Hupp Motor Car Corporation Detroit, Michigan comicbooks.com