Life, 1924-11-06 · page 29 of 40
Life — November 6, 1924 — page 29: what you’re looking at
What you’re looking at
This is a **Pierce-Arrow automobile advertisement**, not a cartoon or satire. It appears on page 27 of *Life* magazine and promotes the Series 80 seven-passenger sedan at $2,895. The ad emphasizes Pierce-Arrow's reputation for quality and dependability throughout the automobile industry's history. The key selling point is that this new model offers "a new size" and "a new price"—positioning it as an accessible option from an established luxury brand, rather than a budget car. The illustration shows a well-dressed couple admiring the vehicle beside a prosperous home, targeting middle-to-upper-class buyers who valued both prestige and value. The technical specifications (6-cylinder engine, 130-inch wheelbase, balloon tires) and financing options indicate the car's modern features for the era. No satire or political commentary is present—this is straightforward period advertising aimed at Depression-era consumers with disposable income.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE - 27 IERCE-ARROW Series 80 SERIES 80 - SEVEN-PASSENGER SEDAN A NEW CAR A NEW SIZE - A NEW PRICE IHROUGHOUT its honorable history —cover- ing almost the entire span of the motor car industry—The Pierce-Arrow Motor Car Company has had one simple, steadfast purpose—to build motor cars whose uncommon excellence would gain the respect of the entire motoring world. That this position has been won and is firmly held is corroborated by the almost unprecedented success of the Pierce-Arrow Series 80—an entirely new car, of a new size, at a new price. Ic is doubtful if in the history of the motor car in- dustry there has ever been a more impressive demon- &ration of the consummate value of a respected name—or a finer, more sincere tribute to the utter dependability of a manufa@urer. This is a car that every motorist should know. The Pierce-Arrow representative in your vicinity invites you to inspect and drive the Series 80. A catalog will be sent you, upon request. Tue Prerce-Arrow Motor Car Co., Buffalo, N.Y. PIERCE-ARROW Series 80 7-Passenger Touring Car $2895 (at Buffalo) oe $3835 Poses: Arrow Produces ncleds pos rad Setict fo Wheelbase os 130 lathes «6 0 $3995 Sie Area pact Yat ies 80 Engine... 6cylinders Limousine $4,045 peis'wyles | "Bisce Amen Mesr Bae Standard Equipment . Balloon Tires at Buffalo; Government Tax additional Pierce- Arrow Heavy Duty Motor Trucks Pierce-Arrow 4-Wheel Safety Brakes ‘The credit facilities of the Pierce- Arrow Finance Corporation, a Pierce- Arrow banking institution, are extended to purchasers of Pierce- Arrow cars comicbooks.com