Life, 1924-10-23 · page 32 of 36
Life — October 23, 1924 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and humorous filler content** rather than political satire. The main elements are: **The "Daily Reading Guide" Advertisement**: Dominates the left side—a self-improvement book offer promising readers can become "cultured" by reading 20 minutes daily. The appeal to aspiring middle-class readers reflects early 20th-century anxiety about appearing educated. **"Our Foolish Contemporaries" Section**: A collection of brief humorous anecdotes mocking everyday situations: - A tourist impressed by a woman from Cedar Rapids rather than European landmarks (poking fun at romantic distraction) - Children's logic about aging (innocent humor) - A shopkeeper's obsequiousness to a wealthy customer (class commentary) - Gender differences about radio vs. telephone gossip (mild social observation) **The Cartoon** (bottom left): Shows a well-dressed man speaking to a woman, with a French quote about forgetting pain caused to others—likely satirizing callous behavior masked by politeness. The page reflects **1920s-30s sensibilities**: concerns with self-improvement, consumerism, and gentle mockery of social pretension rather than sharp political critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This famous book now FREE ‘UST what I have always wanted!” thousands say of this marvelous book —The Daily Reading Guide. Here is the famous new reading plan by which you can quickly and easily become familiar with the essential literature of the world. The Daily Reading Guide tells you exactly what to read on every day of the year. Nine eminent educators and men of letters have created this fascinating plan. From the great literature of all time they have selected Just those elements which every cultivated person should know, and they have arranged a sys: tematic program of reading that requires but twenty minutes a day. By following this simple plan you obtain a broad grasp of the work of the world’s most eminent writers, past and pres ent. You acquire the knowledge and the culture that stamp you as a well-read person, Limited number of copies FREE To extend the benefits of this new reading plan, the publishers of The Daily Reading Guide now offer a limited number of copies free, Simply mail the coupon, enclosing only 2Sc to help cover handling and mailing coms, and you will receive this famous book, handsomel cloth, containing 192 pages. [n addition to the complete schedule of reading for every day of the year, there are illuminating articles by emi- nent men of letters. Mail the coupon today, as this free distribution is limited. NELSON DOUBLEDAY, INC., Dept. ¥11110 Garden City, New York Nelson Doubleday, tne. Dept. YINIIO Garden City, New York lemen: Pease send me a copy of The Dally Read- 3 192 pages, bound In cloth, containing the plete Tew plan for reading the essential Iterature the work! in only twenty minutes a day. I enclose se to help cover handling and shipping charges. There are to be po further payments of any kind. bound in blue “TO BE HAPPY IN THIS LIFE, YOU KNOW, ONE MUST REALLY FORGET THE PAIN ONE CAUSES TO OTHERS.” —Le Monde Illustré (Paris). The Real Attraction We were talking with a friend who has just come back from a trip across the pond. (Note: One goes “across to Europe,” but one returns from “across the pond.”) He had a wonderful time, of course, but what do you suppose impressed him most? St. Peter's in Rome, or St. Mark’s in Venice? Monte Carlo or Versailles? Notre Dame, Pompeii or the quaint streets of London? Wrong. It was a little brunette from Cedar Rapids, Ia, he met in Naples. —Jack Harris, in Ottawa Herald, The Vengeance of Time Jean, aged nine, and Camille, seven, were having a heated discussion. “I am seven years old,” said Camille. “And I am nine,” replied Jean. “But I shall be nine, too.” “Yes, but then I'll be eleven—he, he, he!” Camille, at once annoyed and outraged, looked for a crushing retort. “Yes, of course you'll be eleven when I'm nine. Well, you'll be an old woman before I am, that's all —L'Echo de Paris. Nothing better for stuggish appetite than Abbott's Bitt Sample by mail, 25 ets. C. W. Abbott & Co Baltimore, Aid, Anything to Please A lady who had shopped for two hours without buying anything finally said pompously : “Well, I must go now. I see my imported limousine is at the curb.” “Just a minute, madam,” said the clerk, “and I'll unroll a stretch of carpet across the sidewalk.” —Louisville Courier-Journal. Radio and Telephone The men in our town hang over their radios every cvening, but the women like listening in on the telephone much better. It seems that the men enjoy gossip just as much as the women, but they want it about folk farther away. They call this a mark of a larger soul. w York Sun. No Pleasure Trip - PasseNncer (trying to make conver- sation, in Scottish Express): Er—a— very long, tiring journey, this? “So it ocht to be at the price!” —London Evening News. “Yes, he’s absolutely ruined ; but, still, poverty is no disgrace, is it?” “Oh, no. He doesn’t owe you anything either, then?”—London Mail. Hoso A: If you had nothin’ else ter do, wot would you do? Deretict B: Nothin’ else. —Americon Legion Weekly. Itcant get lost _ Itcant get lost pull like it/ DRO Om AAO MOAGQ EUO py Welcoming Ode to Flyers Airman, when these shores you reach You may count upon a speech. Weary flyer, cloudland rover, Sleep here till the speech is over. Yours the danger and the glory; Ours is the oratory. —N. H., in Brooklyn Eagle. Didn't Care If He Did A countryman from the mountains of North Carolina, while in the city, was invited out to dine. During dinner he was asked if he would have some corn and he promptly replied: “Why, thank you!" and passed his glass. —Charleston News and Courier. “Frankty, sir, what age would you give me?” “None, dear lady, because the age | would give you you would not want.” —Le Journal Amusant (Paris). SPECIAL FACTORY OFFER STERLING SILVER CUFF LINKS comicbooks.com