Life, 1924-10-23 · page 31 of 36
Life — October 23, 1924 — page 31: what you’re looking at
What you’re looking at
This page contains several distinct pieces of period satire: **"Intimations of Impermanence"** is a poem mocking 1920s social pretension—how Americans renamed ordinary things with fancier terms ("facial ateliers" for beauty parlors, "morticians" for undertakers). The joke is that while everything else changes, *politicians never do*, suggesting political stagnation despite modernity. **"Mrs. Pep's Diary"** satirizes wealthy, leisured women's vapid concerns: trivial romantic drama, fashion, and self-indulgent spending. The diary format mimics real society columns while exaggerating the protagonist's shallow materialism and emotional whiplash. **"Little Lessons in American"** is wordplay humor teaching immigrants proper English usage—specifically the confusion between "lie" and "lay." The joke relies on double-meaning: "good lie" works both as golf terminology and moral honesty. The **Yale football joke** sardonically notes that fewer players are injured than expected, implying Yale's football program is weak or poorly managed compared to "New Haven" tradition. The page is primarily **advertising** (Panama Pacific Line ship cruises), which was Life's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE - On mighty ocean liners — largest, fastest ships in Coast-to-Coast service. 15daystoCaliforniawith time for sightseeing at Havana Canal Zone. Delicious food—comfort and service of the highest order. Interesting life aboard ship. Route: New York, Havana, Panama Canal, San Diego, Los Angeles, San Francisco. Sailings from New York MANCHURIA (26,700 tone ‘Nov. 65 Dec. 24 KROGNLAND (22,500 tons disp.) Nov. 20; Jan. 8 FINLAND (22,500 tone disp.) ‘Dec. 43 Jan. 22 Apply to No.1 Broadway, New Yorks 460 Market Strect, San Francisco, our offices elsewhere, or authorived Intimations of Impermanence Notuinc’s what it was before; Gone are things of former days: Beauty parlors are no more— Now they're facial ateliers. Pool is pocket-billiards now; Undertakers are morticians ; Gasoline now fills the mow— There's no change in politicians. No more waves the golden rye— Alcohol now comes from wood ; Wet goods purchased on the sly Keep the coffin business good. On the peace of yesteryear Now are piling up munitions, But on this terrestrial sphe There's no change in pol Be it good or be it ill, Each day brings its own transitions. Tempora mutantur—still, There’s no change in politicians. R.S. Tue football season has started, and scarcely more than half the Yale team have been incapacitated for the entire year. They used to order these things better in New Haven. Mrs. Pep’s Diary (Continued from page 22) this connection are born of a reveal- ment which has been denied the wise and prudent. I had liefer he had recom- mended the peach or the plum, how- ever, having always held the apple the least luring of fruits in spite of the Book of Genesis....To luncheon at an inn with Cora Scoville, and she did tell me how her husband had not only put his love to me in a telegram but had sent it collect, which was almost more than she could endure. We made a fine meal of curried shrimps, broccoli and gluten toast, the last being the only food endorsed by dicticians that gives the consumer any pleasure what- soever....Reading all the afternoon in a novel by Ouida, from whom I have been told Michael Arlen and the more worldly moderns derive. My husband, poor wretch, did telephone to ask if he might bring a Mr. Hemming, a stranger, home to dinner, and I responded, Yes, if you are reasonably certain he will not tell me the story about the street- walker in Venice. October A feeling of depression 24th and a sense of dire calam- ity was upon me when I awoke this day, but on the first post did come a letter from dear old Jim Zvans containing such a splendid com- pliment that I arose straightway, had a fine wave put in my hair and went out to buy the filmiest negligee I could find. A beauty it was, too—pink Geor- gette with French ribbons in pastel shades. Lord! what new apparel can do for my spirits! I have long felt, albeit Browning says naught about it, that Pippa was wearing a new hat and frock the morning she passed....This day did Samuel present me with a large sum of money entirely of his own ac- cord, and I do feel that all arguments as to the existence of a Deity should start from such a premise. Baird Leonard. Little Lessons in American for Prospective Citizens A Lesson in tHe Use or tHe Worns “Lie” ann “Lay” I tay the golf ball on the ground. I swing my club. My caddie lies back. He says, “You lay it all over any steam shovel I've ever seen.” T hit the ball. It rolls to the green. Tt is a good lie. I finish the game. My score reads 81. That is a good lie, too. Two Spanish reporters have been ar- rested for “deliberate inaccuracy.” In this country, they would be employed to run straw votes. Take the family - excellen! schools for your Cc The journey there is just ‘as easy as loing down town- sp en ata eer wine change of Pullman =