Life — October 16, 1924 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Before you build a Factory or Warehouse-see Weyerhaeuser will, PRINT WORKS DEPARTMENT, THE PACIFIC MILLS CO., SOUTH LAWRENC A modern group of buildings of the “Standard Mill Construct 4 ASS.— Lechioved, Greene & Ca, Engincers type Three Reducible Items of Industrial Overhead A message to Business, Men about Weyerhaeuser-Ideal Industrial Construction RROBABLY 50% of the industrial construction in 1924 isin position totake advantage of the Weyerhacuser exhaustive researches into reducible industrial overhead. Even with unavoidable costs as they are today, it is quite possible to save as much as 15% on capital building cost —thus lowering tax charges also. Save up to 15% on interest charges. Saveup to 75% oninsurancecharges. The manufacturer who can control these three items will come closer to having the competitive situation in his own hands. ANS Weyerhaeuser points out in its study of industrial buildings, the typical industrial building of today adds a good deal more to the overhead ofa business than it did prior to about the year 1900. “Fireproof” has been a word to con- jure with. Yet the man who is planning to build a factory or warehouse today may well ponder the fact that the only successful, sizable, concerted effort to reduce fires in American industry was carried out in buildings mainly of the “Mill Construction” type. In one section of this country there are hundreds of great factories built of “Mill Construction,” and protected by sprinkler system against inside fires, in which the losses from fire over a recent 3-year period have averaged only 314 cents per $100 of insurance written, N BRINGING the above factors in- to the light for the Industrial Man, Weyerhaeuser is aware that it has also assumed a responsibility that ‘Mill Construction” shall not be used when this type of construction is not suited to the purpose of the building. For this reason, and in extension of its program of service to American industry, Weyerhaeuser has inaugu- rated the personal consultation service by the Weyerhaeuser Expert Con- struction Engineer. Inthesamespirit ofenlightened lum- ber service, Weyerhacuser has made a survey of its resources of great sound timbers for Industrial Construction, The Douglas Fir Mills of the Weyer- hacuser organization are producing selected timbers of the finest possible wood for “Mill Construction” needs. Through the Weyerhaeuser distrib- uting plants in the heart of Eastern and Mid-Western markets, these tim- bers are laid down quickly and eco- nomically in every industrial section of this country. ESPONSIBLE members of indus- trial concerns are invited to send for complimentary copies of the Weyerhaeuser books—“Industrial Buildings,” written for the Business Man, and “Structural Timbers of Douglas Fir,” a book for the Building Engineer, Architect, and Purchasing Agent. WEYERHAEUSER FOREST PRODUCTS SAINT PAUL: MINNESOTA Producers for industry of pattern and flask lamber, factory grades for remanufacturing, lamber for boxing and crating, structural timbers for industrial building. And each of these items in the species and type of wood best suited for the purpose. Also producers of Idaho Red Cedar poles for telephone and electric transmission lines. Weyerhaeuser Forest Produc hacuser Sales Company, Spok: 220 Broadway, New York: Lexington represe re dit buted through the estab! Washington, with bri Itimore: ives throughout the country. ed trade channels by the Weyer inch offices at 208 So. La Salle Si nd 264 University Ave., St. Pavol; and with comicbooks.com