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Life, 1924-10-16 · page 34 of 36

Life — October 16, 1924 — page 34: what you’re looking at

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Life — October 16, 1924 — page 34: Life, 1924-10-16

What you’re looking at

This page is primarily **advertising**, not satirical content. The dominant feature is a large Bayer Aspirin advertisement emphasizing brand authenticity—consumers must see the "Bayer Cross" on tablets to ensure they're getting genuine aspirin, which the ad claims has been "proved safe by millions and prescribed by physicians 24 years." The small cartoon titled "COMBATING THE SLEEPING SICKNESS IN AFRICA" (credited to Cyrano of Paris) appears to satirize European colonial medicine or relief efforts in Africa, though the image is too small to discern specific details. Other content includes a cigarette-case advertisement presented as humorous self-defense, Mrs. Pep's Diary (a social column about leisure activities), a "Nerve-Meals" advertisement, book reviews, and a pipe advertisement. The page reflects 1920s consumer culture: aggressive brand protection, patent medicines, and emerging nutritional pseudoscience marketed as modern scientific solutions.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

\SPIRIN SAY “BAYER ASPIRIN” and INSIST! Unless you see the “Bayer Cross” on tablets you are not getting the genuine Bayer Aspirin proved safe by millions and prescribed by physicians 24 years for Colds Pain Toothache Neuritis Headache Neuralgia Lumbago Rheumatism Accept only “Bayer” package e which contains proven directions. Handy “Bayer” boxes of 12 tablets—Also bottles of 24 and 100—Druggists. Aspirin is the trade mark of Bayer Manufacture of Monoaceticacidester of Salicylicacia COMBATING THE SLEEPING SICKNESS IN AFRICA, —Cyrano (Paris). BY Hs HIS night, he encount- gred rowdl or Rold-up men. ‘This clever cigarette case which tooks like thing saved pe personal property. SEND NO MONEY Get one. Have fun scarin ° tman $1.79 petitge! Monspicenit sevestahees, a PATHFINDER CO., Dept. 107 534 SIXTH AVE, NEW YORK. KOBLER AIR AND WATER PEARL PIPE $9.50. All smokers may ask for free literature. Kebler & Ca, lac., 534 2018 St, Guttenberg, West New Sort, M. J. Mrs. Pep’s Diary (Continued from page 12) which is proof against such a scandal. and then off for Long Island in an open motor, which I despise above ail means of locomotion, nor had I garbed myself warmly enough against the chill, neither, Great cheer, however, when we reached our destination, in- cluding cocktayles which tasted like those before the war. Nor would Sam allow the host to serve his with an olive. Because, he quoth, of the dis- placement. Lay late, pondering the per- plexities of life, such as why the manufacturers of suede gloves do never make the thumbs large enough and why fires are always out when you get to “hem. Then up, and had in my sempstress, who shortened all of my frocks according to the pre- vailing mode....To a fine dinner on board the Celtic with Captain Holme, Sam rejoicing that it was one meal on shipboard he could be sure of, and I did have the first grouse that ever I ate in my life. With satisfaction, too, for I had begun to believe it existed orly in English literature and on the Christmas covers of conserva- tive magazines. Baird Leonard. + WYWEOOP MALLENSECK CRAWTOED COMPANY, HEW YORE Books Received “Louder, Please!” by Earnest Elrso Calkins (Atlantic Monthly Press). The Actor's Heritage, by Walter Prich Eaton (Atlantic Monthly Press) The Gallonts, b; Barrington (Atl Monthly Press). My Daughter Helen, by Allan Monkh (Harcourt, Brace, Herself and the H fouseful, by T. A (Harcourt, Bra The Ivhuper on the Stair, by Lyon Mearson (Macaulay). Following the Grass) by Harry Sin Drago (Macaulay). Encounters, by Elizabeth Bowen (Bor Liveright). Who Would Be Free, by Marian Sp (Boni & Liveright). Saslors’ Wien, by Warner Fabian (Bor Liveright). The Back of the Book, by Margaret Le (Boni & Liveright The Cabin, by N. Blasco, Thatiez ks The’, Modern Golfer, by Cyril J. T (Knopf) Daughters of Eve, by Ellery H. Chk (Dorrance). The Dark Cloud, by Thomas Boyd (Scrib The Bull Calf, by A. B. Frost (Scribn The Spanish Farm, by R: H. Mottram (1 Dial Press). . Fiction as She Is Wrote, by E. V. Kr « (The Dial Press). Hawaii, by Katherine Pope (Crowell). Nerve-Meals Nine-tenths of the work of the world is done n days by brain and nerve force, yet the brain work« the world have not learnt to feed themselves su: The Brinkler School teaches the use of sui brainy meals to nourish the brain and nervous «ys- tem of persons of all types and conditions, Because no unnecessary ponscle. foods are t in the Brinkler System, the, need of exercise for health is largely removed. Nerve force, plus suitable new ideas, is the basis of all] j accomplishment and wealth, Nerve force, when fully fed, causes the full functioning of every organ of the body and produces glowing hea 't! Of course due attention must be paid to other / tors, as rest, and fresh air, but the fact remains the first, fundamental, all-important, vital, essen | step for efficiency, health and success is inter nerve nutriment, and the other factors follo consequence. Paralysis, tumor, roitre. rh, eczema. et inate from ‘ACCUMULATED, RETAINED W A: PRODUCTS. We have every day new proof |) INTENSIVE WATERLESS RUTRITION and expels from the b all its waste products germs, thos eliminating disease at its source only way possible, Investigate thoroughly. Paralyzed— Same hen 17 days later Why not similar results in man? Since experimentson hens, guinea pigs, rata,etc at tal stations everywhere within the last ten years have proved that wrong feeding causes disere, paralysis, blindness, etc., and Tehe f feeding qui «ly restores: ith, why not similar results in man Food-to-Prisoner Tests Experiments on pr-soners have proved wrong { cause and right foods cure disease. md 20 or to Sopt. of Documents, Gov't Pig. Ofice, Washi . C., for Pellagra 3 Balietia Na, 120, roree iene On June rd, 1910, the Governor of the Philippi: =e result of Cretan, ordered the use of grain ice in ernment: under his control. a India uses whole grain rice by law to prevent ¢i- demics among natives. Wild animals amid plenty require no doctor, dent or oculist ie 2 freah air, and (8) suitable natural food, "| Educational booklet 10 cents. Over 6,000 pupils. BRINKLER SCHOOL OF EATING Dept. 37-L, 131 W. 72nd St., New York comicbooks.com