Life, 1924-10-16 · page 29 of 36
Life — October 16, 1924 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with minimal editorial cartoon content. The dominant feature is a **Colt Revolver advertisement** titled "Protection," which uses patriotic rhetoric to market firearms for home defense. The ad claims Colt is "the official side arm of American forces" and compares gun ownership to a lighthouse protecting ships—a domestic security metaphor. The left column discusses the **Springfield Republican newspaper's 100th anniversary**, praising its longevity and editorial quality. The text notes the paper survived early criticism from *Life* magazine itself, establishing a narrative about hardy American institutions. The advertisement reflects early 20th-century marketing that conflated gun ownership with patriotism and civic responsibility. The comparison to maritime safety suggests protection against undefined "unseen dangers"—a vague threat justification common in period advertising. The page also contains minor ads for a pants presser and cigars, typical of the era's eclectic magazine advertising model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Hardy Newspaper Tue Springfield Republican is one ndred years old and Mr. Richard looker, the great-grandson of Samuel Howles, its founder, has written its graphy. He calls it “The Story of » Independent Newspaper” and it is interesting story from the time the <r started as a weekly, down to is year. The Republican is a paper of great ywn; one all by itself; possibly re important in times past than just t this moment, but if that is so, it because the world is bigger and the spaper world in particular has been Papers are diminishing in number t now because it costs so much to % ‘* . ‘ x ke them, The list of those that have As the lighthouse is protection to a ship at sea, so is sed to be is long and has famous Colt protection to your home—a safeguard against nes in it, but the Springfield Repub- the unseen dangers of the night. A Colt Revolver or i os tis much th ail eo as ae Automatic Pistol has always excelled in dependability, eS ee accuracy, unfailing service and safety. For that reason It is a very hardy paper, One re- a Colt is the official side arm of American forces on Is that when Lire was started forty- land and sea. No other arm can so well protect your l years ago the Republican examined home and property. Why not insist on first number, reported on it in de- the best? , and concluded that it was “not at all and had no good reason TEN PERTee aie GRIF SATETY. ONE OF ay, me i ect UTOMATICALLY ‘We cannot see,” it said, COLT OWNERS AGAINST ACCIDENT. here there is room for such a thing INSIST ON A COLT Lire.” That was a great mistake, t the Republican survived it, So did ©. Both of them are hardy papers. See your dealer and have him explain in detail eee all of the Colt safety features Catalogue ? Of course. Want it? r being.” Later than that, about cight years ter, the Achublican reviewed a book “A Little Brother of The author, it said, “ought be a city boy in his teens to account r his audacity in launching this stream vulgar impudence under the guise { literature, and the Scribners have © reason to apologize for their im- urvived and so has the Republican. a t takes a lot to kill a newspaper once Harford, Connecticut fs taxes a par pai ais Come Representative t is well established. B, Bekeart Co, ,717 Market St. ‘an "San Francisco, Calif, be aid New York Sum, the grain | ULE OF LAW AND ORDER hool of editors and newspaper men in the country. It has also been a Things No One Wants to Collect school for its readers. One who read Make $250 an Hour. 3, it, and read Frank Sanborn in it, for Used razor blades. Big Profite Daily—Stay- Prat Trou » (iN two or three generations might become Poison ivy. Woopen money. ter Presser sells auick , somewhat jaundiced, but he would be sure to know something. If it should 40%, grost tor you You tne orders, claim that it had done more in its day Wonderful New Invention : and generation to impart knowledge and Puts perfect crease tn trousers. | Takes . out wrinkles aod Sagay knees. Saves clothes, easy | develop understanding than any college tise, Built strongly aod bapdsomely Gaisbed. in the State of Massachusetts, it would tsi wonder GREAT XMAS SELLER... | not be a modest claim but it might be & «jet eran item four-fifths true.. A good newspaper ; ; 51106 & 1 Ble, THE GETGEY-JUNG CO., maintained by intelligent people with a NOTHER $1,000.00 prize purpose beyond money-making (though contest will be announced in FOR_g MEN oF scams Lire next week. IGARS it should include it) is worth more to its community than a race course, a jail, or even most churches. $ 1,000. 00 "MADE AT KEY WEST— E. S. Martin, Tin cans. Measles. Slips from traffic cops. Back numbers of the tele- phone directory. Trouble. comicbooks.com