Life, 1924-10-16 · page 28 of 36
Life — October 16, 1924 — page 28: what you’re looking at
What you’re looking at
This page contains brief satirical jokes targeting American attitudes and pricing, typical of Life's early 20th-century humor style. **Key Content:** The cartoons mock American provincialism and economic awareness. "Tariffs of a Traveler" jokes about price shock—an American tourist paid 40¢ for a *Saturday Evening Post* but only 4¢ for wine in Marseilles, highlighting inflated U.S. magazine costs. "Piggly Wiggly!" compares American commerce favorably to African bride-purchasing customs using cash-and-carry logic. The central cartoon depicts working-class British characters in Cockney dialect, where a cabman boasts he's "the best cabman in Marseilles" after observing his wealthy fares—a joke about inferring class status from appearance and behavior. "Reflected Glory" extends this theme: a taxi driver in Marseilles repeatedly tells two artists "you two are no fools," eventually revealing he assumes they must be important since they hired him—satirizing how locals judge tourists by spending patterns. **Overall**: The humor relies on transatlantic stereotypes, class consciousness, and currency/pricing disparities typical of 1920s travel commentary. The page is primarily advertisements otherwise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tariffs of a Traveler “One encounters many odd contrasts to American costs as one travels through the Continent,” related a lady who re- cently returned from European travel. “But [ can’t help recalling especially an afternoon in Marseilles when I paid forty cents for a Saturday Evening Post and four cents for a bottle of excellent wine.”"—Columbus Dispatch, Piggly Wiggly! In Pondoland, South Africa, the prac- tice of buying wives on credit is about After all, the cash-and-carry system is better. ew York World. 10 1Staae “ves, MRS, MUKC TO ’AVE SEEN OU pin’! ‘x BOWLER 'AT, ORCHID IN “AWKWID IN WELL, PERIAPS. Brin’ in The “Witat kind of a day is it?” “I can't tell on account of the fog.” —Le Journal Amusant (Paris). Recorps show that no heathen people ever developed a death ray. —Detroit News. —Barrett, GATROYD, YOU OUGHT WASN'T 'ARP A LAD; NEW DRESSED U! Reflected Glory Two artists on tour took a hack a Marseilles to visit the city in comfort At the end of a few minutes the cal man turned around and remarked: “Tl say you two are no fools.” Astounded, the two friends looked cach other without a word. Five minutes afterwards the same thir happened, “But why do you keep telling that?” asked one of the travelers, “Ha! pardi,” he answered. “You hay engaged, without knowing it, the be cabman in Marseilles.” —Le Rire (Paris). “Please Forward” Devaxtixe Coox (after a 's stay Should any letters come for me, p'ra you'll kindly send 'em on, Lapy (sarcastically): Certainly —i there’s any room on the envelope fe any more addresses.—Punch, R BILL AT THE WeD- STRIPED TROWSIES, "Is COAT, TOO. COAT, WAS 'k AIN'T USED TO "e? “How did your little boy enjoy h visit to the circus?” “Oh, he was highly delighted. monkey offered him a peanut.” —Louisville Courier-Journal. Bystander (London). Live is published every Thursday, simultaneously in the United Great Britain, Canada and British Possessions, Title registered in U.S. Patent Office. $5.00 a year in advance, Additional postage to foreign countries in the Postal Union, $1.60 a year; to Canada, 80 cents. Back numbers cannot be supplied. The text and in Great L illustrations in Lire are copyrighted. For Reprint Rij @ to t, Rolis House, Breams Buildings, C., England, t, jghts ri et , London, The forcign trade supplied. from Lirt's London. Office, Rolly H Breams Buildings, London, E. C, Canadian distributor, ‘The Amer News Company, Ltd., 386-388 St. James Street, Montreal, Canada, No contributions will be returned wnless accompanied by stamped ond addressed envelope. Live docs mot hold itself responsible for the loss or non-return of unsolicited contributions. Votice of change of address should reach this office two weeks prior to the date of issue to be affected. Four Van Heusens for this Fall... cut a little higher, of course ... fitted smartly and becom- ingly for the best dressed men in America. VAN FAME VAN MEAD VAN KISSEL VAN GARDE 12 Styles — 50 Cents VAN HEUSEN the Worlds Smartest COLLAR PHILLIPS-JONES Q NEW YORK .°*. KISSEL Ne BU RT and PACKARD name can you blame the dealer for thinking you are not particular? For over 50 years we have made fine shoes for particular people. Field & Flint Company, Brockton, Mass, Also makers of famous Anatomik shoes for men.” Write for booklet on how lig £0 fell Good shoes comicbooks.com