Life, 1924-10-02 · page 4 of 41
Life — October 2, 1924 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The illustration shows a cat emerging from an egg saying "bow wow!" while a bird responds "hm!" — a visual joke about confusion or mistaken identity. The ad's humor plays on the phrase "you'd be surprised" at what a dollar can accomplish. It lists upcoming seasonal events (Election, Girl Scouts, Football, Thanksgiving, Christmas) through which a ten-week subscription supposedly justifies the dollar's value. The accompanying coupon invites readers to send one dollar for a 10-week subscription to *Life*, priced at $1.20 in Canada and $1.40 internationally. This reflects early 20th-century magazine marketing, when subscriptions were remarkably affordable — a promotional strategy emphasizing value during economically challenging times.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
youd be sorprised See ae what 3 dollar Li fe, mesa can still do, why, 598 Madison Ave, - it will bring you New York: a big these numbers — surprise to me is ' wa ry e that I've delayed this | Election-0ct.30 matter as long as ‘ i ° have. Heres Siellar, "coupon! Girl Scout-Nov.6 for which please send ‘\ Footbal] ~ Nov.13 Life for1© weeks s . Thanksgiving-Nor-20 Christmas -Dec.4. ‘ and so on ‘ for cen weeks / 351 (Canadian, $1.20, Foreign,$1.40) \ One year, $5.00. Canadian $§.80. Foreign $6.60 %, Sew et eee mete es ewer ereceoeresoecesr, comicbooks.com